AMA: Zendesk Senior Director of Product Management, Farheen Noorie on Roadmap Planning

October 26 @ 9:00AM PT

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It’s impossible to get our exec team to focus on one segment. How do I balance prioritizing my roadmap while building for different segments?

Farheen Noorie•

Superhuman Head of Product, Enterprise • 2y

That is a hard situation to be in. Here are some options to try Communicate your roadmap to the executive team organized by segments, showcase what you can prioritize fo...

3210 Views

2 requests

Which stakeholders have input into your roadmap, and how to balance giving them influence vs control?

Farheen Noorie•

Superhuman Head of Product, Enterprise • 2y

This is possibly a good application of the RACI framework to determine which of your stakeholders have influence vs ControlResponsible: Think of your product, engineering...

2801 Views

1 request

How do you think about communicating your roadmap to other teams? What level of detail do people need?

Farheen Noorie•

Superhuman Head of Product, Enterprise • 2y

How you communicate your roadmaps depends on who you are communicating it to plus the existing processes in your organization. Here are some examplesExecutive Staff: I ha...

2826 Views

2 requests

What are some of the lenses your look through or principles you apply when prioritizing a roadmap? How are they weighted relative to each other?

Farheen Noorie•

Superhuman Head of Product, Enterprise • 2y

There are lots of frameworks available for prioritization. The key is to find the one that works the best for your product function and the needs of your stakeholders. Mo...

3062 Views

1 request

How do you get autonomy for prioritizing your roadmap when your sales process is very sales heavy, and sales leadership wants to dictate priorities?

Farheen Noorie•

Superhuman Head of Product, Enterprise • 2y

Prioritizing only for Sales teams can lead to traps where you are building Product one customer at a time and these products may not speak to each other. On the other han...

2778 Views

1 request

How do you manage a roadmap when company leadership cannot or will not provide guidance? (e.g. the C-team is all newly hired and don't know enough about the product or customers)

Farheen Noorie•

Superhuman Head of Product, Enterprise • 2y

My strategy would be to eitherGive them enough context and try again for guidanceChange the question So how do you do either of those? Instead of asking for guidance on t...

2713 Views

1 request