AMA: Zoom Head of Product Operations, Julie Lam on Building 0-1 Products

I would start with problem, root cause, solution (aka RCA) and really understand the problem you are trying to solve with your product. Once you understand the problem and proposed solution, next step would be to validate it with customers. Customers' feedback is a good indication on whether you have a good product to address problem in the market. Additionally, you need to understand the target market and your competition in the space (how does your solution stack against competitors, what successes/failures have been proven in the market). Gathering all this data point, then decide if there is ROI in the solution you are proposing.

Key activities for validating problem statements: 1. Ask customers / potential buyers about the current problem they are experiencing 2. Document the problem and root causes 3. Ensure the product manager, designers and engineering teams understand the problem 4. Talk to your competitors in market on what problem they are experiencing / solving for 5. Test the current experience yourself to better understand the problem