Julie Lam

I would start with problem, root cause, solution (aka RCA) and really understand the problem you are trying to solve with your product. Once you understand the problem an...

Key activities for validating problem statements:Ask customers / potential buyers about the current problem they are experiencingDocument the problem and root causesEnsur...

Input from customer facing teams such as Sales, Support and CSM are helpful to the product roadmap as they represent the input/requests from customers. Additionally, gett...

One best practice Product Management team should institute is a Product Strategy with details on how each Product team will execute against the strategy. This will allow ...

Roadmap items are execution against product strategy. Therefore, considerations for prioritizing roadmap items should include (1) support of the overall strategy, (2) inn...

In order to determine if it's a product strategy problem or GTM problem, you have to look at the data. If you have great pipeline but no adoption and usage, it is likely ...

Product team work with Product Marketing to showcase the roadmap and align the messaging. Product Marketing team should be elevating the messaging pre-launch, at launch a...

Prioritization of roadmap is not solely focused on sales' requests; though requests from Sales are important as they represent the asks from customers. In order to get au...

Product strategy has to align with company, sales and engineering strategies. Start with the company strategy/mission, then define product pillars to support company miss...

Communication of roadmap with internal teams is important to ensure alignment of the vision and priorities. On an annual basis, Product org should share the strategy and ...