AMA: Zoom Head of Product Operations, Julie Lam on Product Roadmap & Prioritization
July 2 @ 10:00AM PT
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What are the best practices for introducing roadmapping as a product management practice in a transforming organization that is new to product practices and mindset, and how can you ensure that different teams stay consistent with the formats or frameworks used, while still allowing for flexibility and innovation?
In context of an organization undergoing business transformation, managing exiting products and product portfolios with a product approach rather than project based approach.
One best practice Product Management team should institute is a Product Strategy with details on how each Product team will execute against the strategy. This will allow ...
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Roadmap items are execution against product strategy. Therefore, considerations for prioritizing roadmap items should include (1) support of the overall strategy, (2) inn...
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Input from customer facing teams such as Sales, Support and CSM are helpful to the product roadmap as they represent the input/requests from customers. Additionally, gett...
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Product team work with Product Marketing to showcase the roadmap and align the messaging. Product Marketing team should be elevating the messaging pre-launch, at launch a...
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Prioritization of roadmap is not solely focused on sales' requests; though requests from Sales are important as they represent the asks from customers. In order to get au...
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Communication of roadmap with internal teams is important to ensure alignment of the vision and priorities. On an annual basis, Product org should share the strategy and ...
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