AMA: Zoom Head of Product Operations, Julie Lam on Product Strategy
March 21 @ 10:00AM PST
View AMA Answers
Zoom Head of Product Operations, Julie Lam on Product Strategy
Top Questions
Julie Lam
Zoom Head of Product Operations • March 21
Product strategy has to align with company, sales and engineering strategies. Start with the company strategy/mission, then define product pillars to support company mission. Once you have a draft of product strategy, vet that with Sales leaders to ensure your product strategy will help them achi......Read More
391 Views
1 request
Julie Lam
Zoom Head of Product Operations • March 21
In order to determine if it's a product strategy problem or GTM problem, you have to look at the data. If you have great pipeline but no adoption and usage, it is likely a GTM problem. So you need to think of ways to solve for engagement and adoption and ongoing usage of the product. If you don't......Read More
389 Views
1 request
Julie Lam
Zoom Head of Product Operations • March 21
Market trend is a key component of product strategy along with competitive analysis. In order to craft a successful product strategy, you need to understand your product strengths and where the strengths lie in the overall market and current trends. For example, mobile was a huge trend a few year......Read More
362 Views
1 request
Upcoming AMA's
Show All