AMA: Zumper VP of Product, Nico Rattazzi on Product Management KPIs
February 22 @ 9:00AM PST
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Zumper VP of Product, Nico Rattazzi on Product Management KPIs
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Nico Rattazzi
DOZR VP of Products • February 22
It's worth ensuring you collaborate closely with your PMM to ensure you know who is responsible for what along all touchpoints. In general, top of the funnel channels owned by marketing should be owned by their team (social, paid, blog, email, etc). Everything else should be owned by the product/......Read More
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Nico Rattazzi
DOZR VP of Products • February 22
They don't change that much. While most of your KPIs will be around conversion, efficiency and time to completion, you should also be focusing on customer enjoyment/delight/satisfaction. I recommend looking into CSAT or NPS to ensure people enjoy the experience of using your product and would rec......Read More
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Nico Rattazzi
DOZR VP of Products • February 22
Congrats on your new role! Joining as the first PM at a company can be both a blessing and a curse. The first thing to acknowledge is that you are going to be strapped on your time so you need to ruthlessly prioritize your time and focus to ensure you're driving value and impact to the organizati......Read More
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Nico Rattazzi
DOZR VP of Products • February 22
I would start by understanding what is the company being graded on by its investors and how is this new product going to deliver/contribute to that KPI. Let's say your investors are keen on seeing revenue growth this year. You can begin by benchmarking the lifetime revenue growth of the various p......Read More
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Nico Rattazzi
DOZR VP of Products • February 22
Product, Engineering (and even design!) should ensure the majority of the user's experience is measured (engagement, conversion), the platform is functional (speed, etc), and that the company's key metrics are preserved. A big miss that comes up between product and engineering is when there is ......Read More
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Nico Rattazzi
DOZR VP of Products • February 22
KPIs around delight unless this is your key product differentiator (which is proven to be compelling to customers). Focus on building an intuitive and effective product experience that users would want to recommend to their friends/colleagues. Focusing on the final pieces of polish such as intera......Read More
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Nico Rattazzi
DOZR VP of Products • February 22
My CS degree itself was not that important but my CS background and experience as a software engineer was critical to my success. Learning to code, understanding web frameworks, knowing the process for software development, and making tradeoffs between complexity and impact really help provide ef......Read More
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