Nico Rattazzi

VP of Products, DOZR

Content

How important would you say your CS background has been in propelling your PM career?

Nico Rattazzi

DOZR VP of Products • February 23

My CS degree itself was not that important but my CS background and experience as a software engineer was critical to my success. Learning to code, understanding web frameworks, knowing the process for software development, and making tradeoffs between complexity and impact really help provide ef......Read More

758 Views

I’m the first PM hire in my company. What advice would you give to someone tasked with establishing this function in an existing business structure?

Nico Rattazzi

DOZR VP of Products • February 23

Congrats on your new role! Joining as the first PM at a company can be both a blessing and a curse. The first thing to acknowledge is that you are going to be strapped on your time so you need to ruthlessly prioritize your time and focus to ensure you're driving value and impact to the organizati......Read More

745 Views

How do you think about shared KPI’s with your engineering team? And what are ones that product teams often miss?

Nico Rattazzi

DOZR VP of Products • February 23

Product, Engineering (and even design!) should ensure the majority of the user's experience is measured (engagement, conversion), the platform is functional (speed, etc), and that the company's key metrics are preserved. A big miss that comes up between product and engineering is when there is ......Read More

460 Views

How do product KPI’s change with a self-serve product?

Nico Rattazzi

DOZR VP of Products • February 23

They don't change that much. While most of your KPIs will be around conversion, efficiency and time to completion, you should also be focusing on customer enjoyment/delight/satisfaction. I recommend looking into CSAT or NPS to ensure people enjoy the experience of using your product and would rec......Read More

422 Views

What are some of the *worst* KPIs for Product Managers to commit to achieving?

Nico Rattazzi

DOZR VP of Products • February 23

KPIs around delight unless this is your key product differentiator (which is proven to be compelling to customers). Focus on building an intuitive and effective product experience that users would want to recommend to their friends/colleagues. Focusing on the final pieces of polish such as intera......Read More

396 Views

How should product split feature adoption KPIs with the product marketing team?

Nico Rattazzi

DOZR VP of Products • February 23

It's worth ensuring you collaborate closely with your PMM to ensure you know who is responsible for what along all touchpoints. In general, top of the funnel channels owned by marketing should be owned by their team (social, paid, blog, email, etc). Everything else should be owned by the product/......Read More

369 Views

Setting KPIs can often feel arbitrary, especially when entering new markets. How do you get past this uncertainty to set realistic goals?

Nico Rattazzi

DOZR VP of Products • February 23

I would start by understanding what is the company being graded on by its investors and how is this new product going to deliver/contribute to that KPI. Let's say your investors are keen on seeing revenue growth this year. You can begin by benchmarking the lifetime revenue growth of the various p......Read More

326 Views

Credentials & Highlights

VP of Products at DOZR