Product Management Skills

6 Answers
Mamuna Oyofo, MBA
Mamuna Oyofo, MBA
Shopify VP of ProductFebruary 9
It likely depends on the type of role you are entering into, the focus and phase of the product. It also will likely depend on whether the company has invested a lot in building out an existing UX team. I am biased because I have built out product design teams and therefore see true value in anyo......Read More
695 Views
3 Answers
Anton Kravchenko
Anton Kravchenko
Carta Sr. Director of Product ManagementMarch 15
Start with your passion for Product Management and DWIT attitude. Find a team who needs an extra pair of hands. Partner with them in your free time. Deliver results that are visible to others. From there, it's an easy sell organizationally for "why" you should become a PM when the organization ne......Read More
569 Views
5 Answers
Mamuna Oyofo, MBA
Mamuna Oyofo, MBA
Shopify VP of ProductFebruary 9
There is definitely a fine line here. Every decision cannot be data driven and will likely be informed to some extent BUT part of the excitment of product management is leaning on that intuition. In some cases, you will have data to back up your assumptions and in others you will not. Every situa......Read More
760 Views
1 Answer
Boris Logvinsky
Boris Logvinsky
Vanta VP ProductDecember 13
Perhaps a contrarian take, but technical skills aren't the most critical for the majority of PM roles out there, except for deeply technical products or platform positions. For the general PM role, it's much more important to demonstrate your ability to delve into customer problems, set strategy,......Read More
793 Views
3 Answers
Mamuna Oyofo, MBA
Mamuna Oyofo, MBA
Shopify VP of ProductFebruary 9
The biggest mistake I will mention here is not getting stakeholder buy-in. A lot of times we make assumptions about what people want and do not take the time ahead of to understand needs. Speak to those needs and share any constraints. Work to bring alignment across stakeholders. In the end, stak......Read More
793 Views
4 Answers
Milena Krasteva
Milena Krasteva
Walmart Sr Director II, Product Management - Marketing TechnologyOctober 8
A CEO once told me that he would only hire a person if he thought that he would enjoy the time spent with that person despite being stuck at an airport with them waiting to board an indefinitely delayed flight. Despite the exaggeration, I've always imagined the equivalent scenario as whether engi......Read More
519 Views
How have you dealt with possible overlaps between Product Managers, Business Owners and Marketing?
I was just reading an article by Marty Cagan about the scenario of Business Owners "versus" Product Managers, especially for companies using a matrix organization. Now, I'm living in a similar situation, and not only in the case of Business Owners, but it seems that depending on the side of the organization, the scope of Product Managers is divided more than expected, causing various types of issues. So, I'm curious if other companies, big or small, have also had to deal with this. Here's the link to the article: https://www.svpg.com/product-managers-vs-business-owners/
1 Answer
Casey Flinn
Casey Flinn
Realtor.com Sr. Director, Product OperationsJuly 27
Ah yes, I remember this article :) I think the key point Marty makes is "Things go wrong when these two roles are not clearly defined." There are two aspects of "defined" to work out here. From a management and org structure perspective, there needs to be definition of who is accountable for what......Read More
425 Views
3 Answers
Melissa Ushakov
Melissa Ushakov
GitLab Group Manager, Product ManagementMarch 8
There are a couple of things that make some candidates stand out from the rest: * User-focused: The most successful product managers are those that think deeply about people and want to understand them to build great products. Product managers should have contact with end users in some ca......Read More
671 Views
4 Answers
Mamuna Oyofo, MBA
Mamuna Oyofo, MBA
Shopify VP of ProductFebruary 9
I like to look at feedback as a gift and approach it with an open mind. How I would approach this is: 1. Do some soul searching :) understanding your own communication style. How do you communicate? How do you like to be communicated to? What things help you stay open minded? What things make yo......Read More
537 Views
3 Answers
Clara Lee
Clara Lee
Hootsuite VP, ProductJuly 28
Having worked in Product in completely opposite contexts, the most valuable soft and hard skills depend on several factors, including product maturity, organizational maturity, availability of supporting functions (e.g., Product Operations, Product Analysts, etc.), and company cultural norms.  ......Read More
1334 Views