Product Management Career Path

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i.e. how much should we focus on and invest in the teammates who could switch/transfer in their roles vs pay for the new PMs coming from other organizations as new hires?
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Something that you didn't know you would need to do that you only realized later.
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I'm the first PM in a startup that used to be sales led. I'm trying to set up the proper discovery processes, prioritization tactics and strategy, but I find that extremely hard to do as I'm getting carried away in the day-to-day tasks around requests, issues reported and project management.
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