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Eric Chang

AMA: 1Password Director, Product Marketing, Eric Chang on Product Marketing Soft and Hard Skills

January 20 @ 10:00AM PST
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1Password Director, Product Marketing, Eric Chang on Product Marketing Soft and Hard Skills
Top Questions
What skills are universally key to being a great product marketer?
Eric Chang
Eric Chang
1Password Director, Product Marketing • January 21
You'll often see something like go-to-market strategy/planning/execution mentioned as the most important skill for product marketers. While this isn't untrue, there is a key blend of hard/soft skills that enable a product marketer to really drive a successful GTM motion. I'll share my thoughts on......Read More
1389 Views
11 requests
How would you recommend Product Marketing Managers improve their messaging skills?
Eric Chang
Eric Chang
1Password Director, Product Marketing • January 21
I'd recommend making sure to spend enough time on the planning and information gathering phase that is necessary prior to creating messaging. The most common issue I've seen with messaging is PMMs jumping straight into creating a framework before they truly take the time to understand their targe......Read More
2010 Views
5 requests
I find that interviewers very often focus on the hard skills, but I think it’s the soft skills that can make/break a candidate. So my question is- how do you recommend working in my soft skills and their importance in the job interview when not directly asked? I usually try to highlight within the context of my “STAR” stories.
Eric Chang
Eric Chang
1Password Director, Product Marketing • January 21
I am a huge fan of the STAR format (and also keeping answers to two minutes or less)! For any interview, I think it's important to identify and prepare your key 3-4 examples, which you can then use to display a wide range of skills depending on the question type. When you're responding to a quest......Read More
767 Views
2 requests
When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job or vice versa?
Eric Chang
Eric Chang
1Password Director, Product Marketing • January 21
If I had to choose one I would (slightly) lean towards soft skills. Having the right soft skills is what I believe enables a PMM to find the biggest opportunities and drive buy-in/alignment so that they can have the most impact. That being said, the main variable that would make me prioritize har......Read More
345 Views
3 requests
What are the required vs nice to have hard and soft skills for PMM roles in big SaaS companies compared to hard and soft skills for PMM roles in small start-ups/scale-ups in the tech space?
Eric Chang
Eric Chang
1Password Director, Product Marketing • January 21
While I believe all the hard/soft skills I mentioned in my previous answer are must-haves for any PMM, my answer here depends most on the level of ambiguity at the company and how specialized the PMM role/scope is. -Start-ups- The ambiguity for a PMM at a start-up will be much higher than that ......Read More
1310 Views
6 requests