AMA: 1Password Director, Product Marketing, Eric Chang on Product Marketing Soft and Hard Skills
January 20 @ 10:00AM PT
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1Password Director, Product Marketing • 4y
You'll often see something like go-to-market strategy/planning/execution mentioned as the most important skill for product marketers. While this isn't untrue, there is a ...
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1Password Director, Product Marketing • 4y
If I had to choose one I would (slightly) lean towards soft skills. Having the right soft skills is what I believe enables a PMM to find the biggest opportunities and dri...
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3 requests
How do you recommend working in my soft skills and their importance in the job interview when not directly asked?
I find that interviewers very often focus on the hard skills, but I think it’s the soft skills that can make/break a candidate. I usually try to highlight my soft skills within the context of my “STAR” stories.
1Password Director, Product Marketing • 4y
I am a huge fan of the STAR format (and also keeping answers to two minutes or less)! For any interview, I think it's important to identify and prepare your key 3-4 examp...
1644 Views
2 requests
1Password Director, Product Marketing • 4y
While I believe all the hard/soft skills I mentioned in my previous answer are must-haves for any PMM, my answer here depends most on the level of ambiguity at the compan...
2302 Views
6 requests
1Password Director, Product Marketing • 4y
I'd recommend making sure to spend enough time on the planning and information gathering phase that is necessary prior to creating messaging. The most common issue I've s...
4518 Views
5 requests