Eric Chang

Director, Product Marketing, 1Password

Content

How would you recommend Product Marketing Managers improve their messaging skills?

Eric Chang

1Password Director, Product Marketing • 4y

I'd recommend making sure to spend enough time on the planning and information gathering phase that is necessary prior to creating messaging. The most common issue I've s...

4518 Views

What skills are universally key to being a great product marketer?

Eric Chang

1Password Director, Product Marketing • 4y

You'll often see something like go-to-market strategy/planning/execution mentioned as the most important skill for product marketers. While this isn't untrue, there is a ...

2755 Views

What are the required vs nice to have hard and soft skills for PMM roles in big SaaS companies compared to hard and soft skills for PMM roles in small start-ups/scale-ups in the tech space?

Eric Chang

1Password Director, Product Marketing • 4y

While I believe all the hard/soft skills I mentioned in my previous answer are must-haves for any PMM, my answer here depends most on the level of ambiguity at the compan...

2302 Views

How do you recommend working in my soft skills and their importance in the job interview when not directly asked?

Eric Chang

1Password Director, Product Marketing • 4y

I am a huge fan of the STAR format (and also keeping answers to two minutes or less)! For any interview, I think it's important to identify and prepare your key 3-4 examp...

1644 Views

When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job or vice versa?

Eric Chang

1Password Director, Product Marketing • 4y

If I had to choose one I would (slightly) lean towards soft skills. Having the right soft skills is what I believe enables a PMM to find the biggest opportunities and dri...

588 Views