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Eric Chang

Eric Chang

Director, Product Marketing, 1Password

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Eric Chang
Eric Chang
1Password Director, Product MarketingJanuary 20
I'd recommend making sure to spend enough time on the planning and information gathering phase that is necessary prior to creating messaging. The most common issue I've seen with messaging is PMMs jumping straight into creating a framework before they truly take the time to understand their targe......Read More
2152 Views
Eric Chang
Eric Chang
1Password Director, Product MarketingJanuary 20
You'll often see something like go-to-market strategy/planning/execution mentioned as the most important skill for product marketers. While this isn't untrue, there is a key blend of hard/soft skills that enable a product marketer to really drive a successful GTM motion. I'll share my thoughts on......Read More
1461 Views
Eric Chang
Eric Chang
1Password Director, Product MarketingJanuary 20
While I believe all the hard/soft skills I mentioned in my previous answer are must-haves for any PMM, my answer here depends most on the level of ambiguity at the company and how specialized the PMM role/scope is. -Start-ups- The ambiguity for a PMM at a start-up will be much higher than that ......Read More
1396 Views
Eric Chang
Eric Chang
1Password Director, Product MarketingJanuary 20
I am a huge fan of the STAR format (and also keeping answers to two minutes or less)! For any interview, I think it's important to identify and prepare your key 3-4 examples, which you can then use to display a wide range of skills depending on the question type. When you're responding to a quest......Read More
794 Views
Eric Chang
Eric Chang
1Password Director, Product MarketingJanuary 20
If I had to choose one I would (slightly) lean towards soft skills. Having the right soft skills is what I believe enables a PMM to find the biggest opportunities and drive buy-in/alignment so that they can have the most impact. That being said, the main variable that would make me prioritize har......Read More
348 Views
Credentials & Highlights
Director, Product Marketing at 1Password
Product Marketing AMA Contributor
Lives In Austin, TX
Knows About Product Marketing Soft and Hard Skills, Messaging, Product Marketing Career Path
Work At 1Password
1Password - Senior Product Marketing Manager
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