AMA: 6sense Former Senior Vice President Product Marketing, Jam Khan on Building a Product Marketing Team
July 20 @ 10:00AM PT
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There are few things i'd look at based on the rhythm of the business. How fast is the business growing? How fast is the organization innovating, and how fast is the sales...
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Cultural nuances are a real thing. Get comfortable with not having the same amount of high touch, but bear in mind that the regional differences do matter. In the UK word...
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These days everyone is remote is it's important to establish a process that works for your organization. Content and collateral can exist in so many places it can overwhe...
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Trusting the team and tracking key results and progress versus tracking what people are working on. Tracking what they are working on ends up being micromanagement. Thing...
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The hardest part in growth and scale is the balance between process, oversight and autonomy. A 5 person team is well aligned, you know what everyone is working on, and ea...
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International teams are no different and should go through all the same enablement. In my experience since international teams are used to getting a lot less they are scr...
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There's no room to go slow. I ensure that for a particular role the first interview after the recruiter is with the hiring manager. This gives both parties a feel for wor...
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I'm not a fan of connecting metrics to promotions for a role like product marketing becuase there are so many other dependencies that can't be controlled. Rather I like t...
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This depends on where you are in building your org, and your own experience. My path to PMM is that of a career generalist. I started my career as an engineer, then a sal...
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Map out the various deliverables your team is responsible for. Some are consistent (launches) and others are point in time (website relaunch). List out all the stakeholde...
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This depends a lot on the companies business goals. In the beginning you'll be on the hook to support the GTM with assets so focus on content creation. It's pointless try...
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We are growing our product marketing team, and I'm wondering how to structure the roles and work for a team of three.
i want to know who i need to hire to start my product marketing team. We are starting with product insights, product launches and sales enablement
A team of three needs to be really agile and nimble. At the same time if you don't really prioritize you're going to risk burn out and poor quality work. For a team this ...
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Product Marketing teams sit at the nexus of so many other functions in the organization. While this makes for a pivotal and strategic role, it can also create an atmosphe...
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Regional needs differ. We tend to look at things through a US lens and that's a mistake. Buyers in EMEA vary even within that region. Southern and Northern Europe are dif...
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I actually don't that's true. We tend to be really hard on ourselves when it comes to messaging and positioning. The number of solutions in each vertical has just explode...
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How do you communicate product marketing achievements upwards and build visibility?
It can sometimes be a struggle for those on the executive team, or in higher leadership roles, to see the value that product marketing is bringing to the business - especially if they do not have regular interaction. How do you build visibility for you and/or your team, and clearly communicate the achievements and activities throughout the year?
The key here is consistency. Find a channel that works and stick to it. Else it becomes to fractured and fragmented. You can use a slack channel, you can have a dedicated...
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