AMA: Airtable Head of Solution & Category Product Marketing, Kevin Wu on B2B Product Marketing KPI’s
March 2 @ 10:00AM PT
View AMA Answers
Airtable grows quickly within the enterprise via word of mouth and through natural viral growth. When a team builds a solution on top of Airtable, other teams learn about...
1477 Views
2 requests
It really depends on the company you work for, but for product-led sales companies like Airtable, we look at key performance indicators along the entire customer journey....
1711 Views
7 requests
We use OKRs at Airtable and we align OKRs from the top to bottom with an app built on Airtable (of course). Every PMM works on objectives that ladder up to marketing OKRs...
1742 Views
2 requests
Today Airtable is often compared with project management tools like Smartsheet, Monday.com, and Asana. That's because project or program management is the most common use...
1507 Views
3 requests
This depends on the industry, segment, and target buyer. When I was at AppDynamics marketing application performance monitoring to IT Ops teams, the land could take up to...
1342 Views
2 requests
This is a big question! I’m assuming we’re talking about new product positioning vs re-positioning an existing product. If you’re working on a mature product, it will be ...
1931 Views
2 requests
I see PM and PMM as different sides of the same coin. PMs face engineering, design, and research while PMMs face marketing, sales, and success. PMs are responsible for so...
1614 Views
2 requests
PMMs should be responsible for KPIs that bring users and customers to the product and through onboarding and activation. Are the materials provided to educate a user lead...
2446 Views
1 request
Stakeholder management is an important skill of all PMMs. If you're actively driving an important program or initiative, there are a few tactics you can try out. 1. Organ...
1113 Views
1 request
How do you measure product marketing impact when KPIs can't be soley attributed?
Due to the collaborative nature of the Product Marketing role, KPIs can sometimes be hard to attribute directly to Product Marketing success. Do you have recommendations for alternative ways to measure the true impact of Product Marketing?
I agree with this statement. Sometimes when I look at PMM resumes that say something like “Increased sales pipeline by 30%” or “Increased product adoption by 15%”, I’m of...
19803 Views
4 requests
What are good product marketing OKRs?
I would like to know what metrics are used to measure PMM and what does good look like
Good Product Marketing OKRs really depend on the business and what the company is trying to achieve. For example, if there's no unified launch process, you may set an obj...
25445 Views
3 requests