Kevin Wu

Good Product Marketing OKRs really depend on the business and what the company is trying to achieve. For example, if there's no unified launch process, you may set an ...Read More

I agree with this statement. Sometimes when I look at PMM resumes that say something like “Increased sales pipeline by 30%” or “Increased product adoption by 15%”, I’m...Read More

I see PM and PMM as different sides of the same coin. PMs face engineering, design, and research while PMMs face marketing, sales, and success. PMs are responsible for...Read More

Airtable grows quickly within the enterprise via word of mouth and through natural viral growth. When a team builds a solution on top of Airtable, other teams learn ab...Read More

Today Airtable is often compared with project management tools like Smartsheet, Monday.com, and Asana. That's because project or program management is the most common ...Read More

It really depends on the company you work for, but for product-led sales companies like Airtable, we look at key performance indicators along the entire customer journ...Read More

We use OKRs at Airtable and we align OKRs from the top to bottom with an app built on Airtable (of course). Every PMM works on objectives that ladder up to marketing O...Read More

This is a big question! I’m assuming we’re talking about new product positioning vs re-positioning an existing product. If you’re working on a mature product, it will ...Read More

This depends on the industry, segment, and target buyer. When I was at AppDynamics marketing application performance monitoring to IT Ops teams, the land could take up...Read More

PMMs should be responsible for KPIs that bring users and customers to the product and through onboarding and activation. Are the materials provided to educate a user l...Read More