AMA: Airtable Head of Product and Solutions Marketing, Claudia Michon on Stakeholder Management

Being a newcomer is a great opportunity to ask questions and understand how things work or have worked in the past. Start with a series of 1:1s with key stakeholders acro...

Feedback is a gift....that you can always return for store credit. There is a difference between taking feedback and applying it and taking feedback and finding that it's...

In general, it's good to have a high level of visibility for cross-functional initiatives so that success or failure is shared across teams. This creates a joint sense of...

This depends on the task or initiative and also the individual it's assigned to. For open-ended programs, i'll leave it to the program owner to determine when that progra...

This sounds like a situation where the product and sales organizations are working in silos and not collaborating. There should be conversations from early days to review...

There is no universally most difficult team. It changes from company to company. Generally, it's the teams that have the most power. In sales-led organizations, it's sale...

There are a few reasons for launching new product:Create new revenue streamBuild a competitive moat and increase retentionDeliver innovation to make noise and capture min...

Misalignment is usually when you have competing objectives. To prevent this from happening, I like to have an early "briefing" process with cross-functional leaders to en...