5 Answers
45,758 Views
Nisha Goklaney
Nisha Goklaney
HubSpot Senior Director of Product MarketingNovember 10
Yes, there are plenty resources out there for you to continue to sharpen your toolset and learn from others in the community as well. Here are some of my favorites  1. Listening to podcasts - Women in Product Marketing by Mary Sheehan is by far my favorite. She brings on a host of Senior PMM's......Read More
42086 Views
11 Answers
56,633 Views
Kevin Zentmeyer
Kevin Zentmeyer
Square Head of Product Marketing, Square Point of SaleApril 27
To showcase your work without actually showing your work, you can instead show your process. Any messaging work will have a before and after, even if the prior state was an unlaunched product. 1) Describe what you were given. What was the new product/feature or existing messaging? 2) What was y......Read More
32705 Views
24 Answers
181,023 Views
Natalie Louie
Natalie Louie
ICONIQ Capital Product & Content MarketingJanuary 12
I break up my 30-60-90 day plan into 4 phases of success for Product Marketing – it also includes focus for after your first 90 days, all outlined below.   You may not get to everything in each phase, or you may move through things faster – I use this as a guide and checklist to keep myself acco......Read More
8315 Views
15 Answers
75,289 Views
Quinn Hubbard
Quinn Hubbard
Matterport Director of Product MarketingMay 4
As much as I would love to share a one-size-fits-all KPIs, I’ve found that no two launches are the same. Even if you’re launching a product again in a new market, you’ve probably learned something from the first launch that will lead you to optimize your approach the next time. Instead, I break i......Read More
21936 Views
10 Answers
83,248 Views
Kevin Wu
Kevin Wu
Airtable Former Sr Director Product MarketingMarch 2
Good Product Marketing OKRs really depend on the business and what the company is trying to achieve. For example, if there's no unified launch process, you may set an objective to develop a launch program. Or another example: you're starting to lose deals to a specific competitor. You may kick of......Read More
19615 Views
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12 Answers
96,107 Views
Jasmine Jaume
Jasmine Jaume
Intercom Director, Product MarketingOctober 27
We've changed our structure several times over the years as the business has grown and priorities have shifted, but because PMM at Intercom works very closely with product we have always largely mapped PMMs to specific solutions or product areas. Our current team structure roughly mirrors that o......Read More
11814 Views
5 Answers
15,488 Views
Lauren Hakim
Lauren Hakim
Zendesk Group Product Marketing ManagerJanuary 20
This can certainly vary depending on the company! Here are some examples of areas that would be owned by different product marketing levels based on my experience: Messaging & Positioning * PMM: Crafts messaging and positioning at capability/feature level with some coaching * Sr. PMM: Dr......Read More
6864 Views
2 Answers
4,280 Views
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product MarketingJuly 13
Thinking back to the best PMMs I’ve worked with over the years – here are some things that make a stellar PMM: * Super organized with project management experience * Scrappy and able to try new things with a limited budget * Great collaborators * Able to lead and influence without “author......Read More
3654 Views
6 Answers
9,735 Views
Christina Dam
Christina Dam
Square Head of Product Marketing, Square for RetailOctober 14
This is a great question and a situation that many PMMs will find themselves in at some point in time! A few thoughts here: 1. Building trust takes time: Before you can be seen as a strategic partner, you need to build trust with the team and demonstrate you know and understand what the......Read More
4384 Views
15 Answers
63,473 Views
Andy Schumeister
Andy Schumeister
Sourcegraph Director of Product MarketingJune 8
Try to align your portfolio with the job description: * If the job description focuses on messaging and positioning, share an example of a messaging framework or landing page that you put together. * If the job description focuses on launching products, share an example of an Asana board......Read More
2531 Views
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