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AMA: Albertsons Companies Vice President of Marketing, Francisco M. T. Bram on Platform Product Marketing
March 24 @ 10:00AM PST
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Albertsons Companies Vice President of Marketing, Francisco M. T. Bram on Platform Product Marketing
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Francisco M. T. Bram
Albertsons Companies Vice President of Marketing • March 24
Unlike highly specialized roles like Finance, Engineering or even HR that traditionally have vertical careers, I don’t believe Product Marketing has a typical career path. As a generalist role, working as a Product Marketer allows you to gain exposure and experience across different functions, fr......Read More
1951 Views
2 requests
Francisco M. T. Bram
Albertsons Companies Vice President of Marketing • March 24
The best way for a product marketer to get promoted is by demonstrating the impact of their work. To do this, I incentivize all my PMMs to befriend data and tie their deliverables to key business and customer metrics. To me, the two most important categories of metrics are: 1) Customer insig......Read More
365 Views
2 requests
Francisco M. T. Bram
Albertsons Companies Vice President of Marketing • March 24
Successful product marketers are both right and left brained. Thus, in addition to the hard skills, they must possess soft skills to rally teams behind their ideas. There are five fundamental soft skills that product marketers must demonstrate: * Passion * Adaptability * Cross-functional lea......Read More
443 Views
2 requests
Francisco M. T. Bram
Albertsons Companies Vice President of Marketing • March 24
When you're starting out your career as a PMM, it is very important to remember that your value promise is to customers and not internal stakeholders. I don't mean to say that internal alignment and buy-in isn't important but it should never take priority over serving your customers. In my early ......Read More
441 Views
2 requests
Francisco M. T. Bram
Albertsons Companies Vice President of Marketing • March 24
That’s a great question. The most successful salespeople build relationships with customers by selling them the promise of a product or platform that will evolve, as their needs evolve. And in today’s digital environment where most transactions happen online, Product Marketing teams are the new S......Read More
366 Views
5 requests
How do you split the PMM function vs general marketing function responsibilities, and how do you better manage this relationship?
Not to create divide or silos, but to be able to handover ownership at a certain stage whilst remaining involved
Francisco M. T. Bram
Albertsons Companies Vice President of Marketing • March 24
Product marketing and Marketing are all working towards the same goals: raise awareness, drive product adoption and drive business conversion to serve customers and help the company grow. Marketing has existed since the late 1800's with the invention of the first mail product catalogue. Tiffany'......Read More
735 Views
4 requests
Francisco M. T. Bram
Albertsons Companies Vice President of Marketing • March 24
The most important thing you should expect from your new manager when you first join an organization is a detailed onboarding document with a 90-day plan. The document should provide background information on the company, industries, and competitors with links to source files and documents. It sh......Read More
619 Views
3 requests
Francisco M. T. Bram
Albertsons Companies Vice President of Marketing • March 24
Product marketing is the process of taking the right product to the right market with the right narrative to the right audience and at the right time. More specifically, a product marketer is the voice of the customer, helping organizations uncover insights that can inform product and marketing p......Read More
589 Views
3 requests
Francisco M. T. Bram
Albertsons Companies Vice President of Marketing • March 24
There are three key types of interviews you should consider preparing for when applying to a small or big tech company: · Product marketing core competency interviews · Behavioral interviews · Case interview / portfolio review assignments The skills companies look for are consistent, but ea......Read More
1278 Views
4 requests
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