AMA: Albertsons Companies Vice President of Marketing, Francisco M. T. Bram on Platform Product Marketing
March 24 @ 10:00AM PT
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How do you split the PMM function vs general marketing function responsibilities, and how do you better manage this relationship?
Not to create divide or silos, but to be able to handover ownership at a certain stage whilst remaining involved
Chewy Senior Director, Head of Global Marketing • 4y
Product marketing and Marketing are all working towards the same goals: raise awareness, drive product adoption and drive business conversion to serve customers and help ...
1031 Views
4 requests
Chewy Senior Director, Head of Global Marketing • 4y
The most important thing you should expect from your new manager when you first join an organization is a detailed onboarding document with a 90-day plan. The document sh...
1103 Views
3 requests
Chewy Senior Director, Head of Global Marketing • 4y
Product marketing is the process of taking the right product to the right market with the right narrative to the right audience and at the right time. More specifically, ...
1048 Views
3 requests
Chewy Senior Director, Head of Global Marketing • 4y
That’s a great question. The most successful salespeople build relationships with customers by selling them the promise of a product or platform that will evolve, as thei...
414 Views
5 requests
Chewy Senior Director, Head of Global Marketing • 4y
There are three key types of interviews you should consider preparing for when applying to a small or big tech company: · Product marketing core competency interviews · B...
3340 Views
4 requests
Chewy Senior Director, Head of Global Marketing • 4y
Successful product marketers are both right and left brained. Thus, in addition to the hard skills, they must possess soft skills to rally teams behind their ideas. There...
624 Views
2 requests
Chewy Senior Director, Head of Global Marketing • 4y
When you're starting out your career as a PMM, it is very important to remember that your value promise is to customers and not internal stakeholders. I don't mean to say...
547 Views
2 requests
Chewy Senior Director, Head of Global Marketing • 4y
Unlike highly specialized roles like Finance, Engineering or even HR that traditionally have vertical careers, I don’t believe Product Marketing has a typical career path...
2680 Views
2 requests
Chewy Senior Director, Head of Global Marketing • 4y
The best way for a product marketer to get promoted is by demonstrating the impact of their work. To do this, I incentivize all my PMMs to befriend data and tie their del...
548 Views
2 requests