Francisco M. T. Bram

There are three key types of interviews you should consider preparing for when applying to a small or big tech company: · Product marketing core competency interviews · B...

I love this question. Over the course of my career, I’ve seen inexperienced and experienced product marketers (including me) commit a variety of messaging capital “sins”....

I believe in promoting a very collaborative environment where the best information is always shared and used to inform the different workstreams. At Uber we create one so...

Unlike highly specialized roles like Finance, Engineering or even HR that traditionally have vertical careers, I don’t believe Product Marketing has a typical career path...

Great question. I believe in data-driven market insights as a foundation for your channel strategy. I always start the assumption that the market is heterogeneous, and th...

Because Product Marketing can encompass a variety of different roles and responsibilities depending on your organizational structure and company size, I haven’t found a g...

Data insights is a critical component of what I like to call “Evidence-based Marketing”. I like to use 3 types of data insights: User Research, Market Research, and Custo...

These are the top 3 best practices I recommend: 1. Include Include the regional marketing leaders or regional general managers (depending on the size of your company) ear...

The best way to handle products that are ever changing is to build a solution centric narrative. If you build your narrative around solutions or customer-centric needs, ...

I think you need to experiment and test your messages throughout the go-to-market planning phase, marketing research and development of your value proposition. We use mul...