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Francisco M. T. Bram

Francisco M. T. Bram

Vice President of Marketing, Albertsons Companies

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Francisco M. T. Bram
Francisco M. T. Bram
Albertsons Companies Vice President of MarketingFebruary 13
I love this question. Over the course of my career, I’ve seen inexperienced and experienced product marketers (including me) commit a variety of messaging capital “sins”. Here is my list of the top 3 messaging capital “sins” to avoid: 1. Starting with the WHAT This is perhaps the most common mi......Read More
2571 Views
Francisco M. T. Bram
Francisco M. T. Bram
Albertsons Companies Vice President of MarketingFebruary 13
I believe in promoting a very collaborative environment where the best information is always shared and used to inform the different workstreams. At Uber we create one source of truth document, called the Marketing Brief. This brief can be shared with every stakeholder in the organization but is ......Read More
2349 Views
Francisco M. T. Bram
Francisco M. T. Bram
Albertsons Companies Vice President of MarketingFebruary 13
Data insights is a critical component of what I like to call “Evidence-based Marketing”. I like to use 3 types of data insights: User Research, Market Research, and Customer Proof-Points. I use User Research data to help guide the user/customer journey map. This data is critical to help you map o......Read More
2051 Views
Francisco M. T. Bram
Francisco M. T. Bram
Albertsons Companies Vice President of MarketingFebruary 13
Great question. I believe in data-driven market insights as a foundation for your channel strategy. I always start the assumption that the market is heterogeneous, and therefore, requires a personalized communication strategy. For example, a recent marketing research project I was able to lead he......Read More
2027 Views
Francisco M. T. Bram
Francisco M. T. Bram
Albertsons Companies Vice President of MarketingMarch 24
Unlike highly specialized roles like Finance, Engineering or even HR that traditionally have vertical careers, I don’t believe Product Marketing has a typical career path. As a generalist role, working as a Product Marketer allows you to gain exposure and experience across different functions, fr......Read More
1945 Views
Francisco M. T. Bram
Francisco M. T. Bram
Albertsons Companies Vice President of MarketingFebruary 13
Because Product Marketing can encompass a variety of different roles and responsibilities depending on your organizational structure and company size, I haven’t found a great location other than Sharebird (via AMAs) or HubSpot Blogs where people can actually share specific Product Marketing case ......Read More
1697 Views
Francisco M. T. Bram
Francisco M. T. Bram
Albertsons Companies Vice President of MarketingFebruary 13
I think you need to experiment and test your messages throughout the go-to-market planning phase, marketing research and development of your value proposition. We use multiple channels to test our messaging, Emails, In-App Messaging, Push Notifications, Text Messaging, Social Media, Performance A......Read More
1533 Views
Francisco M. T. Bram
Francisco M. T. Bram
Albertsons Companies Vice President of MarketingMarch 24
There are three key types of interviews you should consider preparing for when applying to a small or big tech company: · Product marketing core competency interviews · Behavioral interviews · Case interview / portfolio review assignments The skills companies look for are consistent, but ea......Read More
1267 Views
Francisco M. T. Bram
Francisco M. T. Bram
Albertsons Companies Vice President of MarketingFebruary 13
These are the top 3 best practices I recommend: 1. Include Include the regional marketing leaders or regional general managers (depending on the size of your company) early in the development of the go-to-market strategy and team. These leaders are a great sounding board for the countries in th......Read More
1246 Views
Francisco M. T. Bram
Francisco M. T. Bram
Albertsons Companies Vice President of MarketingFebruary 13
The best way to handle products that are ever changing is to build a solution centric narrative.  If you build your narrative around solutions or customer-centric needs, then this shouldn’t change with a few feature add-ons. Customer needs tend to change less often than product features. Think o......Read More
1240 Views
Credentials & Highlights
Vice President of Marketing at Albertsons Companies
Top Product Marketing Mentor List
Lives In San Francisco, CA
Knows About Product Marketing Soft and Hard Skills, Solutions and Platform Product Marketing, Mar......more