AMA: Algolia Head of Product Marketing, Reshma Iyer on Product Launches

I think having an "outside in" voice can make things a little exciting for e.g. devrel and dev influencers can make things more engaging.

We follow a cadence of reviewing releases for the upcoming quarter at midpoint of the current quarter. Additionally, for all releases identified by product marketing as T...

A few things need to fall into a consistence cadence to accomplish scalable launch processes:Timely visibility into the product roadmapGTM team alignment on accomplishing...

Whether it's a crowded market or not, message testing with friendlies in the customer base is a practice that everyone should think about incorporating. Plan to do this a...

Marketing enablement is the first step i.e. bringing everyone onboard what is getting build, why, value delivered to the target audience and revenue impact. The artifacts...

I try to keep to one single messaging artifact -- this can contain the following:Section A- overarching messages, true to all:master value proptechnical capabilities/prod...

There are a few dimensions to consider when setting targets -- revenue, channel performance, downstream adoption, leading and lagging indicators are some of them. Targets...

Bundling launches can drive efficiencies of scale and impact of message. If there is a Tier 1 launch, that is the primary and sole message/launch for that quarter. At oth...

The tiering system has really helped establish how much marketing force will be applied. For tiny improvements, the process can range from nothing to a small cross functi...