Reshma Iyer

I try to keep to one single messaging artifact -- this can contain the following:Section A- overarching messages, true to all:master value proptechnical capabilities/prod...

A few things need to fall into a consistence cadence to accomplish scalable launch processes:Timely visibility into the product roadmapGTM team alignment on accomplishing...

I don't believe an MBA is necessary to advance in Product Marketing especially these days, with increased awareness about the craft and impact delivered. Sometimes it can...

We follow a cadence of reviewing releases for the upcoming quarter at midpoint of the current quarter. Additionally, for all releases identified by product marketing as T...

Some voices I really enjoy and you might want to explore for your needs:https://www.courageous-careers.comhttps://www.pmmcamp.comhttps://www.mkt1.coIt would also be great...

The tiering system has really helped establish how much marketing force will be applied. For tiny improvements, the process can range from nothing to a small cross functi...

I am beginning to see some shifts like presentations, videos, demo walkthroughs etc. leveraging AI to shorten laborious time spent, which is great! I think applying AI to...

There are a few dimensions to consider when setting targets -- revenue, channel performance, downstream adoption, leading and lagging indicators are some of them. Targets...

I think of product marketing measurement and impact in a few different ways:What are we building that’s helping bring more interest towards the productHow are we helping ...

Directly or indirectly attributable revenue is going to be an important one to crack. Additionally, here are some other areas:SME within marketing: collaborating with dem...