AMA: Amazon Head of Product Marketing, AWS OpenSource Analytics, Kate Hodgins on Competitive Positioning

This is a great question! I must admit, the recently resurfaced Coke vs. Pepsi ad with the young boy standing on two coke cans to purchase Pepsi is pretty entertaining. H...

Customer-facing teams are important CI efforts because they give real-time, on-the-ground feedback and insights. They’re talking to customers daily, so they have a firsth...

I can think of several common mistakes companies make when trying to differentiate their product. However, I'm going to focus on a few key ones: Overemphasizing featur...

When it comes to sharing competitive info with your sales team, it’s key to think about where they’re already active and how they get their updates. It’s also smart to ch...