Kate Hodgins

This is a great question! I must admit, the recently resurfaced Coke vs. Pepsi ad with the young boy standing on two coke cans to purchase Pepsi is pretty entertaining. H...

Incorporating in-product experiences into a launch can boost awareness and adoption, and it's a great way for customers to discover new value. Plus, it gives you the chan...

When preparing for a launch, I start by creating personas because it allows me to effectively represent and advocate for the customer's voice. By understanding who the cu...

When it comes to sharing competitive info with your sales team, it’s key to think about where they’re already active and how they get their updates. It’s also smart to ch...

Several times in my career, I have joined organizations where I had to shift the perception of Product Marketing from being just a launch arm to a strategic player within...

I can think of several common mistakes companies make when trying to differentiate their product. However, I'm going to focus on a few key ones: Overemphasizing featur...

When working with the broader marketing team, I establish alignment early and check in frequently. Collaboration begins during planning cycles, where we align on goals, f...

Customer-facing teams are important CI efforts because they give real-time, on-the-ground feedback and insights. They’re talking to customers daily, so they have a firsth...

When selecting and prioritizing channels for a product launch, my approach takes into consideration topics like launch tier and goals, audience preferences, channel engag...

This is a great question! There are three areas that I believe are crucial to launches, and to being an effective product marketer overall. The first is to really get to...