AMA: Amazon Head of Product Marketing, AWS OpenSource Data Analytics, Kate Hodgins on Product Launches

Incorporating in-product experiences into a launch can boost awareness and adoption, and it's a great way for customers to discover new value. Plus, it gives you the chan...

Once a launch happens, it’s tempting to move on to the next big thing. However, the launch is really just the beginning. Post-launch, I focus on tracking whether our stra...

When preparing for a launch, I start by creating personas because it allows me to effectively represent and advocate for the customer's voice. By understanding who the cu...

When selecting and prioritizing channels for a product launch, my approach takes into consideration topics like launch tier and goals, audience preferences, channel engag...

Launching an acquired product isn't just business as usual; it adds several layers of complexity beyond typical product marketing. While the core principles like market a...

When working with the broader marketing team, I establish alignment early and check in frequently. Collaboration begins during planning cycles, where we align on goals, f...

Several times in my career, I have joined organizations where I had to shift the perception of Product Marketing from being just a launch arm to a strategic player within...

This is a great question! There are three areas that I believe are crucial to launches, and to being an effective product marketer overall. The first is to really get to...