AMA: Amazon Former Head of Product Marketing, AWS Startups, JD Prater on Product Marketing 30/60/90 Day Plan

I like to start with the purpose of creating a 30/60/90 plan. I view the plan as a set goals to help me strategize my first three months in a new job. I use it to help ma...

That's an interesting question. I see the PMM role as the GTM strategy which includes a success launch. And I see PMMs as the owner of product messaging. Not sure I can h...

Now this is a fun challenge. Assuming you did your homework during the interview process, you should have a good idea of what you're getting into. That doesn't mean you w...

I suggest combining pieces from my answers to these questions. What's your framework to prioritizing needs/deliverables when you're the first Product Marketer at a comp...

This can definitely be a challenge whether you're the first or tenth PMM at a company. I'm a fan of working backwards from the customer, rather than starting with an idea...

The first PMM must provide a ton of value for the company. Generally speaking, it's value measured by impact on revenue. They also need to get along with other stakeholde...