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AMA: Amazon Former Head of Product Marketing, AWS Startups, JD Prater on Product Marketing 30/60/90 Day Plan
January 7 @ 10:00AM PST
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Amazon Former Head of Product Marketing, AWS Startups, JD Prater on Product Marketing 30/60/90 Day Plan
Top Questions
What's your best product marketing 30-60-90 day plan to make a big impact at a new company?
I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.
JD Prater
Graft Head Of Marketing • January 7
I suggest combining pieces from my answers to these questions. 1. What's your framework to prioritizing needs/deliverables when you're the first Product Marketer at a company establishing the function? 2. How do you think about your first 30/60/90 day goals when coming in as the Hea......Read More
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JD Prater
Graft Head Of Marketing • January 7
The first PMM must provide a ton of value for the company. Generally speaking, it's value measured by impact on revenue. They also need to get along with other stakeholders (sales, product, CS, marketing). Lastly, they need to have execuitve sponsorship. That's the trifecta all PMMs should strive......Read More
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What advice would you give a junior product marketing manager who is the first product marketing hire?
I don't want to just be a launch project manager or a new releases copywriter.
JD Prater
Graft Head Of Marketing • January 7
That's an interesting question. I see the PMM role as the GTM strategy which includes a success launch. And I see PMMs as the owner of product messaging. Not sure I can help here. Now if you're looking to move beyond those tasks and elevate your role then that's different question with a diffe......Read More
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JD Prater
Graft Head Of Marketing • January 7
This can definitely be a challenge whether you're the first or tenth PMM at a company. I'm a fan of working backwards from the customer, rather than starting with an idea for the product team or from the sales team. From there, I like to ladder needs/deliverables up to team goals and business goa......Read More
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JD Prater
Graft Head Of Marketing • January 7
Now this is a fun challenge. Assuming you did your homework during the interview process, you should have a good idea of what you're getting into. That doesn't mean you won't find some skeletons lurking behind close doors. Rather you should understand how the team views product marketing, what ki......Read More
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JD Prater
Graft Head Of Marketing • January 7
I like to start with the purpose of creating a 30/60/90 plan. I view the plan as a set goals to help me strategize my first three months in a new job. I use it to help maximize my work output and stay focused. That said, I have rarely completed any 30/60/90 plan perfectly. Working in startups......Read More
6776 Views
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