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JD Prater

AMA: Amazon Former Head of Product Marketing, AWS Startups, JD Prater on Product Marketing 30/60/90 Day Plan

January 7, 2021 @ 10:00AM PT

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  1. How do you think about your 30/60/90 day goals as the Head of Product Marketing in a startup that didn't have product marketing?

    JD Prater
    JD Prater

    Ting VP of Marketing • 5y

    Now this is a fun challenge. Assuming you did your homework during the interview process, you should have a good idea of what you're getting into. That doesn't mean you won't find some skeletons lurking behind close doors. Rather you should understand how the team views product marketing, what kind of executive support you can expect, and their expectations of you.  With that mind, here are a few key things I would want to accomplish after 90 days. Everyone knows what product marketing does and ...Read More

    44,487 Views
    8 requests

  2. What's your best product marketing 30-60-90 day plan to make a big impact?

    I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.

    6 requests

  3. What advice would you give a junior product marketing manager who is the first product marketing hire?

    I don't want to just be a launch project manager or a new releases copywriter.

    JD Prater
    JD Prater

    Ting VP of Marketing • 5y

    That's an interesting question. I see the PMM role as the GTM strategy which includes a success launch. And I see PMMs as the owner of product messaging. Not sure I can help here.

    Now if you're looking to move beyond those tasks and elevate your role then that's different question with a different answer.

    13,328 Views
    1 request

  4. What's your framework to prioritizing needs / deliverables when establishing product marketing?

    JD Prater
    JD Prater

    Ting VP of Marketing • 5y

    This can definitely be a challenge whether you're the first or tenth PMM at a company. I'm a fan of working backwards from the customer, rather than starting with an idea for the product team or from the sales team. From there, I like to ladder needs/deliverables up to team goals and business goals (impact). Then I'll stackrank them based on perceived effort of the deliverable. 

    Essentially, I'm creating an 2X2 grid based on business impact and perceived effort to complete the task.

    9,836 Views
    4 requests

  5. If you're new to PMM, what's a good way to think about, contextualize, and approach a 30/60/90 plan if you've never done one before? Also, are there any templates/resources you'd recommend as a jumping-off point?

    JD Prater
    JD Prater

    Ting VP of Marketing • 5y

    I like to start with the purpose of creating a 30/60/90 plan. I view the plan as a set goals to help me strategize my first three months in a new job. I use it to help maximize my work output and stay focused. That said, I have rarely completed any 30/60/90 plan perfectly.  Working in startups means lots of change and course correcting. It also means you're going to learn new information and have to adapt to it. Therefore, I advise PMMs to create a lose outline rather than a follow a template li ...Read More

    7,861 Views
    6 requests

  6. What's the most effective way to scale a Product Marketing team beyond the first Product Marketing Manager?

    JD Prater
    JD Prater

    Ting VP of Marketing • 5y

    The first PMM must provide a ton of value for the company. Generally speaking, it's value measured by impact on revenue. They also need to get along with other stakeholders (sales, product, CS, marketing). Lastly, they need to have execuitve sponsorship. That's the trifecta all PMMs should strive for.

    3,549 Views
    3 requests