JD Prater

JD PraterShare

Head Of Marketing, Osmos
JD Prater is the Head of Marketing for Osmos. He's an award-winning marketer with a passion for organizing data into actionable stories. In his spare time, JD is an avid cyclist, proud father, and ...more
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Product Marketing Types
Thrills and Chills: Establishing Product Marketing
Thrills and Chills: Establishing Product Marketing
Hosted by JD Prater
Lots of people want to be the first product marketer, but only a few make the leap. They’re builders, fixers, and risk-takers. They’re comfortable being uncomfortable. And this is a journey into their world. We're sharing the thrills and chills of being the first product marketer at a startup. Along the way you’ll hear engaging stories about imperfect product launches, the challenges and nuances of everyday work, and the skills needed to succeed.
32 Episodes
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JD Prater
Head Of Marketing at Osmos
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Video: Adventures in Messaging: E14 with JD Prater, Global Head of Product Marketing at AWS Activate
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Video: The Essential Go To Market with JD Prater, Product Marketing Lead at Amazon AWS
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JD Prater
Head Of Marketing at Osmos
JD Prater
JD Prater
Head Of Marketing, OsmosJanuary 7
I suggest combining pieces from my answers to these questions.  1. What's your framework to prioritizing needs/deliverables when you're the first Product Marketer at a company establishing the function?   2. How do you think about your first 30/60/90 day goals when coming in as the Head of Product Marketing in a startup that didn't have product marketing before? 
JD Prater
JD Prater
Head Of Marketing, OsmosJanuary 7
The first PMM must provide a ton of value for the company. Generally speaking, it's value measured by impact on revenue. They also need to get along with other stakeholders (sales, product, CS, marketing). Lastly, they need to have execuitve sponsorship. That's the trifecta all PMMs should strive for.
JD Prater
JD Prater
Head Of Marketing, OsmosJanuary 7
This can definitely be a challenge whether you're the first or tenth PMM at a company. I'm a fan of working backwards from the customer, rather than starting with an idea for the product team or from the sales team. From there, I like to ladder needs/deliverables up to team goals and business goals (impact). Then I'll stackrank them based on perceived effort of the deliverable.  Essentially, I'm creating an 2X2 grid based on business impact and perceived effort to complete the task.
JD Prater
JD Prater
Head Of Marketing, OsmosJanuary 7
Now this is a fun challenge. Assuming you did your homework during the interview process, you should have a good idea of what you're getting into. That doesn't mean you won't find some skeletons lurking behind close doors. Rather you should understand how the team views product marketing, what kind of executive support you can expect, and their expectations of you.  With that mind, here are a few key things I would want to accomplish after 90 days. * Everyone knows what product marketing does and what we're responsible for. That means internal evangelism and roadshows. You will need...
JD Prater
JD Prater
Head Of Marketing, OsmosJanuary 7
That's an interesting question. I see the PMM role as the GTM strategy which includes a success launch. And I see PMMs as the owner of product messaging. Not sure I can help here. Now if you're looking to move beyond those tasks and elevate your role then that's different question with a different answer.
JD Prater
JD Prater
Head Of Marketing, OsmosJanuary 7
I like to start with the purpose of creating a 30/60/90 plan. I view the plan as a set goals to help me strategize my first three months in a new job. I use it to help maximize my work output and stay focused. That said, I have rarely completed any 30/60/90 plan perfectly.  Working in startups means lots of change and course correcting. It also means you're going to learn new information and have to adapt to it. Therefore, I advise PMMs to create a lose outline rather than a follow a template line-by-line.  Here's what I'm currently doing in my new role at AWS (reminder it's a big com...
Credentials & Highlights
Head Of Marketing at Osmos
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Oklahoma City
Knows About Market Research, Analyst Relations, Customer Research, Establishing Product Marketing...more