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JD Prater

Head Of Marketing, Osmos
JD Prater
Head Of Marketing, Osmos
JD Prater is the Head of Marketing for Osmos. He's an award-winning marketer with a passion for organizing data into actionable stories. In his spare time, JD is an avid cyclist, proud father, and weekend traveler.

Video: Adventures in Messaging: E14 with JD Prater, Global Head of Product Marketing at AWS Activate

It’s one thing to get asked to position and message a small new feature. But what do you do when the CRO asks you to lead the charge on new positioning, messaging and competitive differentiation for the entire company? In your first few months on the job? First, you jump up and down with excitement. (Because this is a product marketer’s dream, right?) Second, you get out there and research (like you’ve never researched before) and bust your ass for weeks on end to get it right. In this episod...more

Video: The Essential Go To Market with JD Prater, Product Marketing Lead at Amazon AWS

In this episode, Yasmeen Turayhi interviews JD Prater, Head of Product Marketing for Amazon, AWS as he shares some of his best tips and practices when it comes to launching a product in the market. We talk about what's changed with GTM since quarantine, and how to navigate the remote work culture when it comes to cross-functional stakeholder management and collaboration, and much more. Please tell us what you learned and what topics you'd like to learn more about in the Go-To-Market process. ...more

Podcast: PMM First 90 Days with JD Prater, Head of Product Marketing at Amazon AWS Startups

PMM First 90 Days with JD Prater, Head of Product Marketing at Amazon AWS Startups
PMM First 90 Days with JD Prater, Head of Product Marketing at Amazon AWS Startups
PMM First 90 Days with JD Prater, Head of Product Marketing at Amazon AWS Startups
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Added December 8, 2020Published in AMA's

AMA: Amazon Former Head of Product Marketing, AWS Startups, JD Prater on PMM 30/60/90 Day Plan

Amazon Former Head of Product Marketing, AWS Startups, JD Prater

on PMM 30/60/90 Day Plan

Head Of Marketing
Osmos
Head Of Marketing at osmosdata
I suggest combining pieces from my answers to these questions.  1. What's your framework to prioritizing needs/deliverables when you're the first Product Marketer at a company establishing the function [https://sharebird.com/whats-your-framework-to-prioritizing-needsdeliverables-when-yo...more
Head Of Marketing at osmosdata
The first PMM must provide a ton of value for the company. Generally speaking, it's value measured by impact on revenue. They also need to get along with other stakeholders (sales, product, CS, marketing). Lastly, they need to have execuitve sponsorship. That's the trifecta all PMMs should strive...more
Added August 21, 2020

Podcast: Product Marketing Life | JD Prater, Quora

Product Marketing Life | JD Prater, Quora
Product Marketing Life | JD Prater, Quora
Product Marketing Life | JD Prater, Quora
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