It’s one thing to get asked to position and message a small new feature. But what do you do when the CRO asks you to lead the charge on new positioning, messaging and competitive differentiation for the entire company? In your first few months on the job? First, you jump up and down with excitement. (Because this is a product marketer’s dream, right?) Second, you get out there and research (like you’ve never researched before) and bust your ass for weeks on end to get it right. In this episod...more

In this episode, Yasmeen Turayhi interviews JD Prater, Head of Product Marketing for Amazon, AWS as he shares some of his best tips and practices when it comes to launching a product in the market. We talk about what's changed with GTM since quarantine, and how to navigate the remote work culture when it comes to cross-functional stakeholder management and collaboration, and much more. Please tell us what you learned and what topics you'd like to learn more about in the Go-To-Market process. ...more