JD Prater

JD Prater

Head Of Marketing
JD Prater is the Head of Marketing for Osmos. He's an award-winning marketer with a passion for organizing data into actionable stories. In his spare time, JD is an avid cyclist, proud father, and ...more

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Thrills and Chills: Establishing Product Marketing
Thrills and Chills: Establishing Product Marketing
Hosted by JD Prater
Lots of people want to be the first product marketer, but only a few make the leap. They’re builders, fixers, and risk-takers. They’re comfortable being uncomfortable. And this is a journey into their world. We're sharing the thrills and chills of being the first product marketer at a startup. Along the way you’ll hear engaging stories about imperfect product launches, the challenges and nuances of everyday work, and the skills needed to succeed.
32 Episodes
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JD Prater
Head Of Marketing
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Video: Adventures in Messaging: E14 with JD Prater, Global Head of Product Marketing at AWS Activate
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Video: The Essential Go To Market with JD Prater, Product Marketing Lead at Amazon AWS
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JD Prater
Head Of Marketing
JD Prater
Head Of Marketing
I suggest combining pieces from my answers to these questions.  1. What's your framework to prioritizing needs/deliverables when you're the first Product Marketer at a company establishing the function?   2. How do you think about your first 30/60/90 day goals when coming in as the Hea...more
JD Prater
Head Of Marketing
The first PMM must provide a ton of value for the company. Generally speaking, it's value measured by impact on revenue. They also need to get along with other stakeholders (sales, product, CS, marketing). Lastly, they need to have execuitve sponsorship. That's the trifecta all PMMs should strive...more
JD Prater
Head Of Marketing
This can definitely be a challenge whether you're the first or tenth PMM at a company. I'm a fan of working backwards from the customer, rather than starting with an idea for the product team or from the sales team. From there, I like to ladder needs/deliverables up to team goals and business goa...more
JD Prater
Head Of Marketing
Now this is a fun challenge. Assuming you did your homework during the interview process, you should have a good idea of what you're getting into. That doesn't mean you won't find some skeletons lurking behind close doors. Rather you should understand how the team views product marketing, what ki...more
JD Prater
Head Of Marketing
That's an interesting question. I see the PMM role as the GTM strategy which includes a success launch. And I see PMMs as the owner of product messaging. Not sure I can help here. Now if you're looking to move beyond those tasks and elevate your role then that's different question with a diffe...more
JD Prater
Head Of Marketing
I like to start with the purpose of creating a 30/60/90 plan. I view the plan as a set goals to help me strategize my first three months in a new job. I use it to help maximize my work output and stay focused. That said, I have rarely completed any 30/60/90 plan perfectly.  Working in startups...more
Credentials & Highlights
Head Of Marketing at Osmos
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Oklahoma City