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JD Prater

JD Prater

Head Of Marketing
JD Prater is the Head of Marketing for Osmos. He's an award-winning marketer with a passion for organizing data into actionable stories. In his spare time, JD is an avid cyclist, proud father, and ...more

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Thrills and Chills: Establishing Product Marketing
Thrills and Chills: Establishing Product Marketing
Hosted by JD Prater
Lots of people want to be the first product marketer, but only a few make the leap. They’re builders, fixers, and risk-takers. They’re comfortable being uncomfortable. And this is a journey into their world. We're sharing the thrills and chills of being the first product marketer at a startup. Along the way you’ll hear engaging stories about imperfect product launches, the challenges and nuances of everyday work, and the skills needed to succeed.
32 Episodes
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JD Prater
Head Of Marketing
Bonus Episode - Sharebird Hosts Kick Off Season 3 of WPM
Bonus Episode - Sharebird Hosts Kick Off Season 3 of WPM
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Welcome to season 3 of the Women in Product Marketing podcast. We cannot wait for you to hear from all of our superstar guests. While you wait for the new season to begin next week, join the conversation as Mary meets up with two fellow Sharebird hosts, JD Prater and Jeffrey Vocell. In this episo...more
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Video: Adventures in Messaging: E14 with JD Prater, Global Head of Product Marketing at AWS Activate
It’s one thing to get asked to position and message a small new feature. But what do you do when the CRO asks you to lead the charge on new positioning, messaging and competitive differentiation for the entire company? In your first few months on the job? First, you jump up and down with exciteme...more
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Video: The Essential Go To Market with JD Prater, Product Marketing Lead at Amazon AWS
In this episode, Yasmeen Turayhi interviews JD Prater, Head of Product Marketing for Amazon, AWS as he shares some of his best tips and practices when it comes to launching a product in the market. We talk about what's changed with GTM since quarantine, and how to navigate the remote work culture...more
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JD Prater
Head Of Marketing
PMM First 90 Days with JD Prater, Head of Product Marketing at Amazon AWS Startups
PMM First 90 Days with JD Prater, Head of Product Marketing at Amazon AWS Startups
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Connect with JD on LinkedIn here: https://www.linkedin.com/in/jdprater/ Join JD on Sharebird here: https://sharebird.com/profile/jd-prater Find JD's Podcast (Thrills and Chills) here https://sharebird.com/shows/thrills-and-chills-establishing-product-marketing Questions we cover in this episode...more
JD Prater
Head Of Marketing
What's your best product marketing 30-60-90 day plan to make a big impact at a new company?
I suggest combining pieces from my answers to these questions.  1. What's your framework to prioritizing needs/deliverables when you're the first Product Marketer at a company establishing the function?   2. How do you think about your first 30/60/90 day goals when coming in as the Hea...more
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JD Prater
Head Of Marketing
What's the most effective way to scale a PMM team beyond the first PMM?
The first PMM must provide a ton of value for the company. Generally speaking, it's value measured by impact on revenue. They also need to get along with other stakeholders (sales, product, CS, marketing). Lastly, they need to have execuitve sponsorship. That's the trifecta all PMMs should strive...more
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JD Prater
Head Of Marketing
What's your framework to prioritizing needs/deliverables when you're the first Product Marketer at a company establishing the function?
This can definitely be a challenge whether you're the first or tenth PMM at a company. I'm a fan of working backwards from the customer, rather than starting with an idea for the product team or from the sales team. From there, I like to ladder needs/deliverables up to team goals and business goa...more
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JD Prater
Head Of Marketing
How do you think about your first 30/60/90 day goals when coming in as the Head of Product Marketing in a startup that didn't have product marketing before?
Now this is a fun challenge. Assuming you did your homework during the interview process, you should have a good idea of what you're getting into. That doesn't mean you won't find some skeletons lurking behind close doors. Rather you should understand how the team views product marketing, what ki...more
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JD Prater
Head Of Marketing
Do you have advice for a junior Pmm who is a first product marketing hire? How do you keep from being the launch project manager, or new releases copy writer?
That's an interesting question. I see the PMM role as the GTM strategy which includes a success launch. And I see PMMs as the owner of product messaging. Not sure I can help here. Now if you're looking to move beyond those tasks and elevate your role then that's different question with a diffe...more
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JD Prater
Head Of Marketing
If you're new to PMM, what's a good way to think about, contextualize, and approach a 30/60/90 plan if you've never done one before? Also, are there any templates/resources you'd recommend as a jumping-off point?
I like to start with the purpose of creating a 30/60/90 plan. I view the plan as a set goals to help me strategize my first three months in a new job. I use it to help maximize my work output and stay focused. That said, I have rarely completed any 30/60/90 plan perfectly.  Working in startups...more
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Credentials & Highlights
Head Of Marketing at Osmos
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Oklahoma City