JD Prater

Now this is a fun challenge. Assuming you did your homework during the interview process, you should have a good idea of what you're getting into. That doesn't mean you w...

I suggest combining pieces from my answers to these questions. What's your framework to prioritizing needs/deliverables when you're the first Product Marketer at a comp...

That's an interesting question. I see the PMM role as the GTM strategy which includes a success launch. And I see PMMs as the owner of product messaging. Not sure I can h...

This can definitely be a challenge whether you're the first or tenth PMM at a company. I'm a fan of working backwards from the customer, rather than starting with an idea...

While PMM metrics can vary greatly depending on your go-to-market motion and audience, I believe the most critical metrics should track your core customer journey. At Ass...

I like to start with the purpose of creating a 30/60/90 plan. I view the plan as a set goals to help me strategize my first three months in a new job. I use it to help ma...

At AssemblyAI, we track PMM effectiveness through program-specific metrics that align with our dual PLG and sales-assist motion. Let me break this down by our key program...

The first PMM must provide a ton of value for the company. Generally speaking, it's value measured by impact on revenue. They also need to get along with other stakeholde...

The key to effective PMM measurement is understanding that our work should directly ladder up to company OKRs, particularly through marketing and product team objectives....

When a launch date is barreling toward us, I don’t skip research—I compress it. First, I map every open question (messaging resonance, pricing, must-have features, likely...