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JD Prater
Head Of Marketing, Graft
About
JD Prater is the Head of Marketing for Osmos. He's an award-winning marketer with a passion for organizing data into actionable stories. In his spare time, JD is an avid cyclist, proud father, and weekend traveler.
Content
JD Prater
Graft Head Of Marketing • January 8
Now this is a fun challenge. Assuming you did your homework during the interview process, you should have a good idea of what you're getting into. That doesn't mean you won't find some skeletons lurking behind close doors. Rather you should understand how the team views product marketing, what ki......Read More
29934 Views
JD Prater
Graft Head Of Marketing • January 8
I suggest combining pieces from my answers to these questions. 1. What's your framework to prioritizing needs/deliverables when you're the first Product Marketer at a company establishing the function? 2. How do you think about your first 30/60/90 day goals when coming in as the Hea......Read More
16772 Views
JD Prater
Graft Head Of Marketing • January 8
That's an interesting question. I see the PMM role as the GTM strategy which includes a success launch. And I see PMMs as the owner of product messaging. Not sure I can help here. Now if you're looking to move beyond those tasks and elevate your role then that's different question with a diffe......Read More
10169 Views
JD Prater
Graft Head Of Marketing • January 8
This can definitely be a challenge whether you're the first or tenth PMM at a company. I'm a fan of working backwards from the customer, rather than starting with an idea for the product team or from the sales team. From there, I like to ladder needs/deliverables up to team goals and business goa......Read More
6467 Views
JD Prater
Graft Head Of Marketing • January 8
I like to start with the purpose of creating a 30/60/90 plan. I view the plan as a set goals to help me strategize my first three months in a new job. I use it to help maximize my work output and stay focused. That said, I have rarely completed any 30/60/90 plan perfectly. Working in startups......Read More
5971 Views
JD Prater
Graft Head Of Marketing • January 8
The first PMM must provide a ton of value for the company. Generally speaking, it's value measured by impact on revenue. They also need to get along with other stakeholders (sales, product, CS, marketing). Lastly, they need to have execuitve sponsorship. That's the trifecta all PMMs should strive......Read More
2793 Views
PMM First 90 Days with JD Prater, Head of Product Marketing at Amazon AWS Startups
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Connect with JD on LinkedIn here: https://www.linkedin.com/in/jdprater/ Join JD on Sharebird here: https://sharebird.com/profile/jd-prater Find JD's Podcast (Thrills and Chills) here https://sharebird.com/shows/thrills-and-chills-establishing-product-marketing Questions we cover in this episode......more
Video: The Essential Go To Market with JD Prater, Product Marketing Lead at Amazon AWS
In this episode, Yasmeen Turayhi interviews JD Prater, Head of Product Marketing for Amazon, AWS as he shares some of his best tips and practices when it comes to launching a product in the market. We talk about what's changed with GTM since quarantine, and how to navigate the remote work culture......more
Product Marketing Life | JD Prater, Quora
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Head of Product Marketing at Quora, and PMA ambassador, JD Prater chats with us about all things OKRs, sharing his top tips on setting the right objectives and measuring their success, he discusses his progression from nonprofit and agency roles to head of a team of two PMMs at the world’s larges......more
Video: Adventures in Messaging: E14 with JD Prater, Global Head of Product Marketing at AWS Activate
It’s one thing to get asked to position and message a small new feature. But what do you do when the CRO asks you to lead the charge on new positioning, messaging and competitive differentiation for the entire company? In your first few months on the job? First, you jump up and down with exciteme......more
Credentials & Highlights
Head Of Marketing at Graft
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Oklahoma City
Knows About Analyst Relations, Brand Strategy, Product Marketing Career Path, Establishing Produc......more