AMA: Amazon Product Marketing at Fire TV (Smart TVs), Amey Kanade on Developer Product Marketing

As mentioned above, the overarching goal of the PMM team is likely the same everywhere (i.e. understanding your audience, messaging, sales enablement etc) developer marke...

This is a really good question. I like to bring in the sales PoCs at the right milestone in your customer purchase journey till you make the sale. I like to leverage sale...

Here's a short list which comes to my mind, some of them are obvious but I would think of this backwards i.e. what is the definition of success for every marketing strate...

I think at the core of it the goal of the PMM team still remains the same: enabling sales by understanding the target audience deeply, speaking their language, and meetin...