AMA: Amazon Product Marketing at Fire TV (Smart TVs), Amey Kanade on Developer Product Marketing

As mentioned above, the overarching goal of the PMM team is likely the same everywhere (i.e. understanding your audience, messaging, sales enablement etc) developer marketing often involves unique channels and tactics due to the technical nature of the audience and the need to engage with developers effectively. Some channels/tactics I have found success in the past: Content : API/SDK documentations, how-to-guides/videos, best practices, AMAs with CTO/tech staff. Developer Communities and Forums ...Read More

I think at the core of it the goal of the PMM team still remains the same: enabling sales by understanding the target audience deeply, speaking their language, and meeting the customer's specific needs. Sales enablement tactics in a B2D environment will likely differ by focusing on collateral which is heavily tech focused and tailored developer-centric messaging. Ensure that comprehensive technical documentation, API references, SDKs and quick, smooth onboarding tools and other developer resourc ...Read More

Here's a short list which comes to my mind, some of them are obvious but I would think of this backwards i.e. what is the definition of success for every marketing strategy/tactic which you run: Website Traffic & Page Views, time on Site Downloads/Installs Community Participation online on social/forums etc- growth, engagement and churn of community, Likes, Views, Upvotes, Ratings, Comments/Answers etc API/SDK Integration - depth of integration Conversion Rates and CTRs Developer Surveys &am ...Read More

This is a really good question. I like to bring in the sales PoCs at the right milestone in your customer purchase journey till you make the sale. I like to leverage sales perspective typically for the following reasons - to Understanding Developer Preferences: Developers often prefer self-service options and hands-on experiences. Sales teams should engage at the right touchpoints without being too intrusive. Sales team can help here by providing the right material, understanding when to step ba ...Read More