AMA: Amazon Product Marketing at Fire TV (Smart TVs), Amey Kanade on Developer Product Marketing
December 7 @ 10:00AM PST
View AMA Answers
Amazon Product Marketing at Fire TV (Smart TVs), Amey Kanade on Developer Product Marketing
Top Questions
How does sales enablement change when your company is b2d (business to developer) vs traditional enterprise?
What should I do differently? Developers do not want to be sold to.
Amey Kanade
Amazon Product Marketing at Fire TV (Smart TVs) • December 7
I think at the core of it the goal of the PMM team still remains the same: enabling sales by understanding the target audience deeply, speaking their language, and meeting the customer's specific needs. Sales enablement tactics in a B2D environment will likely differ by focusing on collateral whi......Read More
1120 Views
1 request
Amey Kanade
Amazon Product Marketing at Fire TV (Smart TVs) • December 7
This is a really good question. I like to bring in the sales PoCs at the right milestone in your customer purchase journey till you make the sale. I like to leverage sales perspective typically for the following reasons - to 1. Understanding Developer Preferences: Developers often prefer self......Read More
1069 Views
1 request
Amey Kanade
Amazon Product Marketing at Fire TV (Smart TVs) • December 7
Here's a short list which comes to my mind, some of them are obvious but I would think of this backwards i.e. what is the definition of success for every marketing strategy/tactic which you run: * Website Traffic & Page Views, time on Site * Downloads/Installs * Community Participation onli......Read More
1130 Views
1 request
Amey Kanade
Amazon Product Marketing at Fire TV (Smart TVs) • December 7
As mentioned above, the overarching goal of the PMM team is likely the same everywhere (i.e. understanding your audience, messaging, sales enablement etc) developer marketing often involves unique channels and tactics due to the technical nature of the audience and the need to engage with develop......Read More
1131 Views
1 request
Upcoming AMA's
Show All