Profile
Amey Kanade

Amey Kanade

Product Marketing at Fire TV (Smart TVs), Amazon

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Amey Kanade
Amey Kanade
Amazon Product Marketing at Fire TV (Smart TVs)February 18
I always start with defining the customer and then working backwards.  1. Define the customer: Based on the market data, I come up with a few personnas. Personnas makes is easier to tell a story and it's easier for your audience (in your case your - CMO) to visualize the customer. Use all the da......Read More
2393 Views
Amey Kanade
Amey Kanade
Amazon Product Marketing at Fire TV (Smart TVs)April 22
Great question. I have worked in the consumer electronics/Hardware industry for most of my career so my answer is going to be from a consumer product launch pov. I have seen many launch teams make the mistake of defining "launch" as the initial period usually lasting a day (or perhaps a few days)......Read More
1527 Views
Amey Kanade
Amey Kanade
Amazon Product Marketing at Fire TV (Smart TVs)April 22
Short answer - Get a good project manager on your team :) But I understand you don't always have the luxury to get a proj. mgr for a product launch. In some cases, for bigger launches, I have asked for a shared proj. manager from another team (especially the product team). If nothing - you bas......Read More
1487 Views
Amey Kanade
Amey Kanade
Amazon Product Marketing at Fire TV (Smart TVs)April 22
I think measuring success is relatively easy - you have GA, Tableau and similar tools to measure web traffic, purchases, etc. I think the most difficult thing is to define success ahead of a product launch. At my current company, we had large amounts of historical data from previous product launc......Read More
1456 Views
Amey Kanade
Amey Kanade
Amazon Product Marketing at Fire TV (Smart TVs)April 22
Great question. There could be many reasons why a GTM plan is deemed risky. Perhaps because a lot is hinging on a product launch, or a risky marketing campaign and the riskiest of all - you as a PMM are not completely on board with the product. (The later should not happen but it has happened to ......Read More
1343 Views
Amey Kanade
Amey Kanade
Amazon Product Marketing at Fire TV (Smart TVs)April 22
A few tips and I would love to hear what y'all do for this. I tend to get a writer's block every time I have launched a product.  1. Inspiration from other industries: So if you are launching a consumer electronic product, check out a product launch from the say for e.g. fashion industry.  2. C......Read More
1334 Views
Amey Kanade
Amey Kanade
Amazon Product Marketing at Fire TV (Smart TVs)April 22
Another great question. Product launches more often than not tend to get chaotic, especially as you approach the launch date. We follow the RACI framework for decision making (https://en.wikipedia.org/wiki/Responsibility_assignment_matrix) and we make sure we appoint only 1 DRI from every team. T......Read More
1304 Views
Amey Kanade
Amey Kanade
Amazon Product Marketing at Fire TV (Smart TVs)February 18
Here are some tips based on my eperience: 1. Keeping up with competitive product research, especially in tech, is hard: The tech space evolves at a rapid pace and your research can become absolute/stale within few weeks. Provide competitive intelligence back to your CEO/Product teams at an agree......Read More
1191 Views
Amey Kanade
Amey Kanade
Amazon Product Marketing at Fire TV (Smart TVs)December 8
As mentioned above, the overarching goal of the PMM team is likely the same everywhere (i.e. understanding your audience, messaging, sales enablement etc) developer marketing often involves unique channels and tactics due to the technical nature of the audience and the need to engage with develop......Read More
1134 Views
Amey Kanade
Amey Kanade
Amazon Product Marketing at Fire TV (Smart TVs)December 8
Here's a short list which comes to my mind, some of them are obvious but I would think of this backwards i.e. what is the definition of success for every marketing strategy/tactic which you run: * Website Traffic & Page Views, time on Site * Downloads/Installs * Community Participation onli......Read More
1133 Views
Credentials & Highlights
Product Marketing at Fire TV (Smart TVs) at Amazon
Top Product Marketing Mentor List
Lives In Studio City, California
Knows About SMB Product Marketing, Developer Product Marketing, Pricing and Packaging, Competitiv......more