Amey Kanade

AMA: Amazon Product Marketing at Fire TV (Smart TVs), Amey Kanade on Go-To-Market Strategy

June 4 @ 10:00AM PST
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Amazon Product Marketing at Fire TV (Smart TVs), Amey Kanade on Go-To-Market Strategy
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Amey Kanade
Amey Kanade
Amazon Product Marketing at Fire TV (Smart TVs)June 4
Product marketing is both an inward and outward facing role. It's important to talk to customers, understand their needs, and deliver the product to them. Equally important is bringing customer insights back to the product team. In my various role as a product marketer, I have tried to incorporat...Read More
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How do you think of GTM? What does it include, and what does it not include?
As someone who is looking to specialize myself, hoping to align on what GTM means and your responsibilities in a larger org.
Amey Kanade
Amey Kanade
Amazon Product Marketing at Fire TV (Smart TVs)June 4
As a GTM lead at various companies, I've found that the role can be quite ambiguous, with responsibilities varying widely. I would say that pretty much all role (~5 or so) were significantly different in many ways. Because of this, I approach each new PMM role with an open mind. Understanding th...Read More
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Amey Kanade
Amey Kanade
Amazon Product Marketing at Fire TV (Smart TVs)June 4
That's a great question! This reminds me of my time as a PMM lead for a 360-degree camera company almost a decade ago. Not only were we launching a new brand of consumer electronic cameras, but we were also creating a new product category that was unfamiliar to most people. Here’s how we approach...Read More
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Amey Kanade
Amey Kanade
Amazon Product Marketing at Fire TV (Smart TVs)June 4
Although I currently work for a large corporation, I have spent most of my career at small to medium-sized startups. I'll primarily draw from my startup experience to answer this, while also noting some differences I've observed during my time at Amazon. These high-level points reflect the key el...Read More
876 Views
1 request