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Amey Kanade

AMA: Amazon Product Marketing at Fire TV (Smart TVs), Amey Kanade on Sales Enablement

September 25, 2024 @ 11:00AM PT

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  1. What do you include in your weekly and/or monthly sales updates? Are there certain metrics or stories that resonate with sales reps (or any that don't)?

    Amey Kanade
    Amey Kanade

    Amazon Product Marketing at Fire TV (Smart TVs) • 1y

    In our team, we do weekly, monthly, and quarterly sales updates with marketing, GTM, product, BD, and others. Since sales is a key driver of company success, we focus on the following: Sales Performance: We review how many products were sold versus our targets (e.g. Vs forecast, Vs last year, Vs last month, last 4 week average etc) and track trends (positive or negative). e.g. "Last week we sold X units which was Y% Vs our weekly goals" Headwinds/Tailwinds: We analyze what factors contributed to ...Read More

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  2. What are your top 3 must-have sales enablement collateral?

    Amey Kanade
    Amey Kanade

    Amazon Product Marketing at Fire TV (Smart TVs) • 1y

    The top 3 must-have sales enablement collateral depend on the customer and the customer's preferred channels. In a B2B scenario, for example, whitepapers or case studies that demonstrate ROI and industry events for networking may be key. For B2C, it’s about being present where the customer is—engaging them through platforms like YouTube or social media to build brand familiarity and trust. Ultimately, sales enablement isn't just about collateral; it’s about being strategic with your presence.

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  3. Over your career, what best practices can you share with working with the sales team?

    More specifically: who are you speaking with? how often? what are sales teams typically asking for? what types of things can you deliver on/what types of things are not feasible? what steps do you take to keep things productive? what types of situations are not productive?

    Amey Kanade
    Amey Kanade

    Amazon Product Marketing at Fire TV (Smart TVs) • 1y

    Throughout my career, working closely with sales teams has been key to driving successful product launches and building stronger customer relationships. Here are a few best practices I’ve found effective: Open Communication: Establish regular, open dialogues with the sales team. Ask them directly what messaging has resonated with clients and what hasn’t. Sales teams are on the front lines, so they (should) offer invaluable insights into how the product is perceived in real time. This helps you r ...Read More

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  4. How often do you reinforce your sales enablement training?

    Amey Kanade
    Amey Kanade

    Amazon Product Marketing at Fire TV (Smart TVs) • 1y

    We reinforce our sales enablement training regularly, but the cadence is closely tied to the nature of our customers and the type of collateral being used. In fast-paced industries like retail, where consumer preferences and trends shift quickly, fatigue sets in rapidly. To stay effective, we update our sales assets—such as visuals, product details, and messaging—on a monthly or quarterly basis. This ensures we're always in tune with current trends and can engage customers with fresh, relevant c ...Read More

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