We will email you Holly's answers
to these questions after the event in case you can't make it.
What is your end to end process for sales engagement and activation? Does it vary based on where contact is on the sales funnel and whether they are a customer/existing lead or net new lead?
How do you ensure that sales teams are adequately trained on new products and updates?
What methods or tools do you use to deliver sales training effectively?
How do you determine what content is most effective for sales enablement purposes?
How do you partner with competitive intelligence to develop sales enablement tools?
How much deal support should product marketers provide to sales reps?
can you break down when in the GTM process sales enablement should come?
How to standardize sales enablement materials when there are mainly bespoke enterprise deals?
How long do you suggest hosting a Sales Enablement?
What are the essential pieces of sales enablement content that every company should have, and how do you measure their effectiveness?
Which content formats have you found to be most effective in engaging prospects and supporting the sales team throughout different stages of the buyer's journey?
How do you use competitive intel in your sales enablement?
How do you create a repository for sales enablement assets that actually gets used?
Every Salesperson wants a different collateral. How do you get them to see less is more, build quality collateral, and ensure Sales is only using the latest versions of sales decks?
What are your top 3 must-have sales enablement collateral?
What tools or technologies do you use for sales enablement, and how do they support your initiatives?
I've heard mixed opinions on sharing customer personas with Sales. Some say it's useless information that Sales tends to ignore. Have you found that Sales appreciates customers personas? What's your approach there?
How do you approach creating sales enablement material for a global product?
What are the components of a good sales enablement training program?
How do you ideate case study and other sales assistant content that isn’t necessarily “sales enablement”?
How do I create value for Sales to encourage them to want to include me in the prospect discovery calls?
Three questions - Any tips on B2C product marketer trying to transition to B2B, especially in companies that are very sales enablement led. How would you position yourself if you had no Sales enablement experience 3. what product marketing competencies can help sale yourself in this situation
