Holly Watson

Product Marketing SME, AWS, Amazon

Content

What does your product marketing team org structure look like?

Holly Watson

Amazon Product Marketing SME, AWS • February 9

Product Marketing org structures can vary by organization. Previously at Attentive, our PMM organization is comprised of the following teams: Product Marketing Core (focused on our product offering, more to come here), Sales Enablement & Competitve, Technical Writers, and Training. Our PMM Core t......Read More

32981 Views

What strategic value can Product Marketing and Sales Enablement partnership drive?

Holly Watson

Amazon Product Marketing SME, AWS • February 9

The relationship between PMMs and Sales Enablement can be powerful to ensure the field is getting and staying up to date with the product, the market, and the competition. Product Marketers do a great job crafting stories that drive product adoption and awareness. This information is curated th......Read More

1690 Views

What are the most important relationships to get right as a Product Marketing Manager?

Holly Watson

Amazon Product Marketing SME, AWS • February 9

Product Marketing sits in a highly cross-functional area of the organization. The relationships with Product, Sales, and Marketing are crucial to foster and ensure you get right. This is not an easy tasks and it is never really done. Establish recurring syncs and opportunities to align on big pro......Read More

1226 Views

How do you align internal stakeholders as a product marketer?

Holly Watson

Amazon Product Marketing SME, AWS • February 9

Internal alignment takes time. Here are a few recommendations for getting started and fostering strong relationships for the long term. First - it's important to recognize and write down who your stakeholders are. For Product Marketing this is often Sales, Marketing, Product as primary stakehol......Read More

1141 Views

How do you build better relationships with product? I feel like this is the most complicated relationship out of all cross-functional partners. How do you constantly stay aligned?

Holly Watson

Amazon Product Marketing SME, AWS • February 9

Yes, great question. This relationship can be so valuable to both the PM and PMM, but also to the rest of the organization. For this relationship, I encourage each team to spend time understanding each others roles and responsibilities as well as having a discussion to align on what responsibilit......Read More

1115 Views

As a product marketer, what are some examples of the types of insights you used to gain insight from internal stakeholders?

Holly Watson

Amazon Product Marketing SME, AWS • February 9

Thanks for asking - love this question. I'll walk through some insights gained from our most common and often strongest partners for PMM. Insights from Sales: Strong sellers know how to sell. They understand the customer, know how to craft a compelling "buy now" story. Spending time with ......Read More

951 Views

What advice do you have on stakeholder mgmt for small PMM teams (i.e. 1-3 ppl) that are coupled with larger, growing stakeholer teams (i.e. sales =15-25; CS = 20-30; Product = 8-12; marketing = 5-10)?

Holly Watson

Amazon Product Marketing SME, AWS • February 9

Great question! This is a common scenario for growing organizations. As a smaller PMM team, you'll have to work to set project priorities. This is not an easy tasks, but what helps is being transparent and communicative with your teams across Product, Sales, Marketing and others. For growing ......Read More

865 Views

Tips for managing stakeholder input: are there any templates or best practices for when to gather input and how to incorporate (i.e. whose feedback to incorporate vs. ignore, etc.), especially as it relates to a timeline?

Holly Watson

Amazon Product Marketing SME, AWS • February 9

I've seen a few different forums and templates work. Here are a few ideas: Field input: I've seen some team use a JIRA ticketing system for this. It's a great way for CS or AEs to capture customer and prospect feedback and write it down. The teams are able to see a board where other ideas have ......Read More

767 Views

What is the best cadence for gathering stakeholder feedback in preparation for a launch?

Holly Watson

Amazon Product Marketing SME, AWS • February 9

As often as possible. Launches are exciting for all departments - so questions and input can definitely start increasing the closer you get to GA, launch date. To help with this, create opportunities to communicate your launch plan to each team. Tailor the message to your audience as Sales will h......Read More

671 Views

Video: PMM Interviews with Amazon's Senior Product Marketing Manager, AWS, Holly Watson

Sometimes as a Product Marketer, you’re working alongside stakeholders more than your own team. This is when strong communication skills and critical thinking are essential. These also happen to be the main qualities Holly assesses when interviewing. In this episode, we’ll find out how she determ......more