Holly Watson

Product Marketing org structures can vary by organization. Previously at Attentive, our PMM organization is comprised of the following teams: Product Marketing Core (focu...

Sales first call deck (FCD) with script Competitive battle card with 1/ objection handling questions answered, 2/ private pricing options/discounts, and 3/ why customer ...

There are tones of recommendations that you'll find in a simple search that include battle cards, sales scripts, slide ware, and more, but to prioritize what is going to ...

Two things: 1/ You have to align with sales leadership on the digital asset manager (DAM) the organization is going to rally behind, and 2/ You have to provide quality co...

This is a taxonomy question. When I look at bundled products, I consider what is part of the bundle. In your details you shared that there is only 1 SKU and all subproduc...

Customer research is a gold mine - if done correctly. What's not understood, and often missed, is that customer research should be a continuous effort. It is often poorly...

Build cycles can change, but it's best to focus on what you can control. Work with your stakeholders to set reasonable work back timelines for deliverables. For example, ...

Training sales prior to a launch is a go-to-market milestone I incorporate into any of my launch plans. This starts at the beginning of your launch planning. I always ali...

Most broadly I look at launches across 4 major milestones 1/ Alpha/Beta, 2/ Limited Availability (LA), 3/ General Availability (GA), and 4/ GA continued (90+ day plan). I...

The relationship between PMMs and Sales Enablement can be powerful to ensure the field is getting and staying up to date with the product, the market, and the competition...