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Holly Watson

Holly Watson

Product Marketing SME, AWS, Amazon

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Holly Watson
Holly Watson
Amazon Product Marketing SME, AWSFebruary 10
Product Marketing org structures can vary by organization. Previously at Attentive, our PMM organization is comprised of the following teams: Product Marketing Core (focused on our product offering, more to come here), Sales Enablement & Competitve, Technical Writers, and Training. Our PMM Core t......Read More
32989 Views
Holly Watson
Holly Watson
Amazon Product Marketing SME, AWSFebruary 10
The relationship between PMMs and Sales Enablement can be powerful to ensure the field is getting and staying up to date with the product, the market, and the competition. Product Marketers do a great job crafting stories that drive product adoption and awareness. This information is curated th......Read More
1691 Views
Holly Watson
Holly Watson
Amazon Product Marketing SME, AWSFebruary 10
Product Marketing sits in a highly cross-functional area of the organization. The relationships with Product, Sales, and Marketing are crucial to foster and ensure you get right. This is not an easy tasks and it is never really done. Establish recurring syncs and opportunities to align on big pro......Read More
1226 Views
Holly Watson
Holly Watson
Amazon Product Marketing SME, AWSFebruary 10
Internal alignment takes time. Here are a few recommendations for getting started and fostering strong relationships for the long term. First - it's important to recognize and write down who your stakeholders are. For Product Marketing this is often Sales, Marketing, Product as primary stakehol......Read More
1151 Views
Holly Watson
Holly Watson
Amazon Product Marketing SME, AWSFebruary 10
Yes, great question. This relationship can be so valuable to both the PM and PMM, but also to the rest of the organization. For this relationship, I encourage each team to spend time understanding each others roles and responsibilities as well as having a discussion to align on what responsibilit......Read More
1125 Views
Holly Watson
Holly Watson
Amazon Product Marketing SME, AWSFebruary 10
Thanks for asking - love this question.  I'll walk through some insights gained from our most common and often strongest partners for PMM.  Insights from Sales: Strong sellers know how to sell. They understand the customer, know how to craft a compelling "buy now" story. Spending time with ......Read More
951 Views
Holly Watson
Holly Watson
Amazon Product Marketing SME, AWSFebruary 10
Great question! This is a common scenario for growing organizations. As a smaller PMM team, you'll have to work to set project priorities. This is not an easy tasks, but what helps is being transparent and communicative with your teams across Product, Sales, Marketing and others.  For growing ......Read More
877 Views
Holly Watson
Holly Watson
Amazon Product Marketing SME, AWSFebruary 10
I've seen a few different forums and templates work. Here are a few ideas: Field input: I've seen some team use a JIRA ticketing system for this. It's a great way for CS or AEs to capture customer and prospect feedback and write it down. The teams are able to see a board where other ideas have ......Read More
767 Views
Holly Watson
Holly Watson
Amazon Product Marketing SME, AWSFebruary 10
As often as possible. Launches are exciting for all departments - so questions and input can definitely start increasing the closer you get to GA, launch date. To help with this, create opportunities to communicate your launch plan to each team. Tailor the message to your audience as Sales will h......Read More
671 Views
Holly Watson
Holly Watson
Amazon Product Marketing SME, AWS
Product Marketing Life | Holly Watson, Sprinklr
Product Marketing Life | Holly Watson, Sprinklr
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Sprinklr's Associate Director of Product Marketing and PMA ambassador Holly Watson talks to us all about product launches, what the process looks like at Sprinklr, how the process varies from product to product, how her product marketing team is arranged, and much more. ___ "Launches can take a c......more
Credentials & Highlights
Product Marketing SME, AWS at Amazon
Product Marketing AMA Contributor
Lives In Dallas, TX
Knows About Release Marketing, Establishing Product Marketing, Messaging, Product Launches, Produ......more