AMA: Amperity Vice President, Product Marketing, Jason Perocho on Platform and Solutions Product Marketing
June 18 @ 10:00AM PST
Register for AMA
Amperity Vice President, Product Marketing, Jason Perocho on Platform and Solutions Product Marketing
We will email you Jason's answers
to these questions after the event in case you can't make it.
Questions must be topic related and not promotional. (250 character limit)
Top Questions
If you're a B2B company with a horizontal platform considering vertical expansion, how would you structure your approach for deciding what new vertical(s) to enter into? More specifically, how do you handle the tradeoff of addressing many/most of the needs for a specific vertical vs. only addressing 1-2 needs for multiple verticals?
When your platform does many things, how do you prioritize your messaging hierarchy?
Have you taken this course (productmarketingbootcamp.com)? I am looking to hone skills/knowledge in product marketing. Coming from content marketing and marketing ops, it hasn't been as easy to merge into PMM. Any other course recommendation is appreciated too!
What is your process for developing portfolio messaging and how is it different from developing product messaging?
Upcoming AMA's
Show All