Jason Perocho

I wish I understood how product marketing ideally works. Based on my experience, here's how product marketing teams should work together: A Product marketing lead identi...

I am not aware of any one key certification for product marketers. I work with PMMs that come from backgrounds in campaigns, sales, engineering, and product management. E...

PMMs are responsible for the following: Positioning Statement & Messaging - This is the heart of Product Marketing. Using our expertise, we'll create the positioning...

The number one skill is influencing without authority. More specifically, influencing authority in a matrixed organization. By design, product marketing sits at the inter...

The best approach would be to ensure you have some great facing public content that you can attach to your CV when applying for a job. Post-MBA PMMs tend to be content wo...

First, remember there is a difference between a product marketing and campaigns/demand generation lead. Product Marketers focus their time on customer research, value pro...

Product Marketing is an interesting role because it puts you at the intersection of so many different functions, allowing you to "run the business". Outside of CMO, a cou...

Tough question since titles vary from company to company. My answer for this question is strictly from a Salesforce perspective. My expectation for a Sr. PMM to Director...

When hiring a junior product marketer, I try and balance between hard and soft skills. For hard skills, I check to see if they are good at Diagnosing the market Identif...

You're absolutley right! The first starts by understanding how much emphasis the company puts on distribution vs. product. An observation I've made is that companies who ...