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Jason Perocho

Vice President, Product Marketing, Braze
Jason Perocho
Vice President, Product Marketing, Braze
US Veteran and life long learner who brings his loves matching people with technology that improve their lives.
Video: Adventures in Messaging S02E04: With Jason Perocho, VP Product Marketing at Braze
August 18, 2021
Product MarketingFollow Jason
What does your org structure & size of the team look like?
Vice President, Product Marketing at Braze
In my org, I have leads for each product or solution that I manage. Currently, I look over our core Sales Cloud and Partner Relationship Management products. I also am driving are solutions strategy, having launched three solutions last year.  Each lead in turn manage a cross functional group ...more
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Which other teams do product marketers work closest with at your company?
Vice President, Product Marketing at Braze
We work with a ton of teams! The closest teams are product management, content strategy, campaigns, sales, and our internal creative agency. After that, we work with digital strategy, SEO teams, engineers, UX, AR, PR, external agencies, social media teams, and more.  Product Marketing truly...more
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What do you see as the most challenging aspect of being a product marketer at your company?
Vice President, Product Marketing at Braze
The hardest part is that what worked last year generally doesn't work the next because of how much and fast the company has grown. Our team is constantly challenged trying to find new ways to win mindshare from customers and sales teams a like. One trait that I love to see is a beginners mindset ...more
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What makes a good product marketer on your team?
Vice President, Product Marketing at Braze
A good product marketer on my team has the ability to zoom in and zoom out.  Zoom in means the ability to create great positioning, messaging, and content. They have strong analytical skills and can run reports to identify places where we should focus.  Zoom out means they think strategical...more
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How do you determine which marketing channels work best for any given feature rollout?
Vice President, Product Marketing at Braze
We understand what marketing channels work best for a feature rollout by talking to our customer. Everything we do always comes back to understanding the customer better than anyone else in the company.  For example, if I talk to a customer and I ask them why they haven't enabled a specific fe...more
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What would be the best approach for applying for Product marketing internships for MBA grads this summer?
Vice President, Product Marketing at Braze
The best approach would be to ensure you have some great facing public content that you can attach to your CV when applying for a job. Post-MBA PMMs tend to be content workhorses. Leaders need PMMs that can write clearly, concisely, and relatably.  I also recommend MBAs go out and get some pra...more
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The job of a PMM can vary greatly from company to company, industry to industry, and even based on where they report to (Product vs Marketing). What have you found to be successful in defining your career as a PMM?
Vice President, Product Marketing at Braze
You're absolutley right! The first starts by understanding how much emphasis the company puts on distribution vs. product. An observation I've made is that companies who have a CEO with a sales/marketing background give PMMs more authority over product development and GTM. Companies with CEOs wit...more
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If I don't want to be a CMO, what future executive role should I be shooting for as a PMM?
Vice President, Product Marketing at Braze
Product Marketing is an interesting role because it puts you at the intersection of so many different functions, allowing you to "run the business". Outside of CMO, a couple other logical steps I've seen PMMs take are Chief Revenue Officer (CRO) or General Manager (GM). Chief Revenue Officer is ...more
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Which are the particularities of a Product Marketing role in a SaaS company?
Vice President, Product Marketing at Braze
Product Marketing at a SaaS company requires two distinct motions:  1. Acquiring new logos 2. Expanding your install base through upsell and cross sell products.  In general, most SaaS companies lead with a core product to attract new logos. Acquiring new logos in the B2B space is a heavy lif...more