Jason Perocho

Jason Perocho

Vice President, Product Marketing, Braze
US Veteran and life long learner who brings his loves matching people with technology that improve their lives.

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Video: Adventures in Messaging S02E04: With Jason Perocho, VP Product Marketing at Braze
Jason Perocho
Vice President, Product Marketing
We understand what marketing channels work best for a feature rollout by talking to our customer. Everything we do always comes back to understanding the customer better than anyone else in the company.  For example, if I talk to a customer and I ask them why they haven't enabled a specific fe...more
Jason Perocho
Vice President, Product Marketing
The best approach would be to ensure you have some great facing public content that you can attach to your CV when applying for a job. Post-MBA PMMs tend to be content workhorses. Leaders need PMMs that can write clearly, concisely, and relatably.  I also recommend MBAs go out and get some pra...more
Jason Perocho
Vice President, Product Marketing
You're absolutley right! The first starts by understanding how much emphasis the company puts on distribution vs. product. An observation I've made is that companies who have a CEO with a sales/marketing background give PMMs more authority over product development and GTM. Companies with CEOs wit...more
Jason Perocho
Vice President, Product Marketing
Product Marketing is an interesting role because it puts you at the intersection of so many different functions, allowing you to "run the business". Outside of CMO, a couple other logical steps I've seen PMMs take are Chief Revenue Officer (CRO) or General Manager (GM). Chief Revenue Officer is ...more
Jason Perocho
Vice President, Product Marketing
Product Marketing at a SaaS company requires two distinct motions:  1. Acquiring new logos 2. Expanding your install base through upsell and cross sell products.  In general, most SaaS companies lead with a core product to attract new logos. Acquiring new logos in the B2B space is a heavy lif...more
Jason Perocho
Vice President, Product Marketing
I wish I understood how product marketing ideally works. Based on my experience, here's how product marketing teams should work together: 1. A Product marketing lead identifes a goal. The three goals are usually to create pipe, mature pipe, or close deals. 2. The PMM will select a target b...more
Jason Perocho
Vice President, Product Marketing
Tough question since titles vary from company to company. My answer for this question is strictly from a Salesforce perspective.  My expectation for a Sr. PMM to Director would be that they are able to build a team across all functions of PMM and align cross functional partners (PMs, AR, PR, Ca...more
Jason Perocho
Vice President, Product Marketing
Seed funding is when I've generally seen PMMs hired. They're generally hired at the same time or just after a PM. Legendary HBS professor Clayton Christensen's research shows that 95% of products fail because there is no market fit. A product marketer's role in an early stage company should be to...more
Jason Perocho
Vice President, Product Marketing
The path towards senior management is anything but a straight line. The best product marketers I've encountered worked in something other than product marketing early in their careers. These roles include sales, demand gen, or engineering.  Personally, I career transitioned a lot in my 20s and ...more
Credentials & Highlights
Vice President, Product Marketing at Braze
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Herndon, Virginia