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Nate Franklin

AMA: Amplitude Director, Product Marketing, Nate Franklin on Stakeholder Management

January 26 @ 10:00AM PT
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Tips for managing stakeholder input: are there any templates or best practices for when to gather input and how to incorporate (i.e. whose feedback to incorporate vs. ignore, etc.), especially as it relates to a timeline?
Nate Franklin
Nate Franklin•
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Airtable Senior Director, Product Marketing • 4y
The best way to manage stakeholder input is to start with a project plan or institutite a cadence that has specific points for stakeholders to provide input. Otherwise, a...
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484 Views
2 requests
As a product marketer, how do you build trustworthy relationships with Sales leadership and Sales?
Nate Franklin
Nate Franklin•
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Airtable Senior Director, Product Marketing • 4y
Love this question. I believe that a major difference between successful PMMs and those who struggle is their relationship with the Sales org. Here are some ideas that c...
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1953 Views
2 requests
Do you have any success/failure story to share around how you managed to influence a difficult stakeholder? Lessons learned?
Nate Franklin
Nate Franklin•
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Airtable Senior Director, Product Marketing • 4y
Friction with stakeholders definitely comes with our jobs. While it can be stressful, frustrating and evening maddening, ultimately I think it also makes us better PMMs. ...
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2826 Views
2 requests
What are some cornerstone KPIs that product marketers should use for every Go-To-Market strategy?
Nate Franklin
Nate Franklin•
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Airtable Senior Director, Product Marketing • 4y
I'm glad you asked about KPIs. As Product Marketers, we don't have the luxury of a single metric or even a couple metrics. We own the health of the story & vision our...
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12050 Views
2 requests
I have to do a global roll out of a new first call pitch deck. How do I make it interesting?
Nate Franklin
Nate Franklin•
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Airtable Senior Director, Product Marketing • 4y
Love this question! Definitely a daunting task for any PMM. Here are my top three suggestions: 1) Incorporate customers 2) Get sellers to present 3) Make it a competition...
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1000 Views
2 requests
How does your company define the difference between product marketing and integrated / brand / customer marketing?
Do you see value in having both roles, e.g. Integrated team works more closely with the creative team on seasonal/holiday/brand campaigns whereas Product Marketing works more closely with the Product team on product launches, user research/insights, positioning strategy, etc. I have found it challenging for Product Marketing to own all of this, and often see different skill sets from marketers who are great at creative brand campaigns vs. PMMs who are skilled at positioning a new product and bringing it to market.
Nate Franklin
Nate Franklin•
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Airtable Senior Director, Product Marketing • 4y
I see those as different skills sets and usually different teams but I don't think there are strict lines in between them. Product Marketers should own the story, the cor...
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10931 Views
1 request
What advice do you have on stakeholder mgmt for small PMM teams (i.e. 1-3 ppl) that are coupled with larger, growing stakeholer teams (i.e. sales =15-25; CS = 20-30; Product = 8-12; marketing = 5-10)?
Nate Franklin
Nate Franklin•
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Airtable Senior Director, Product Marketing • 4y
You have to align on what priorities you are working on and when. I even suggest having a sort of PMM roadmap. If you can get that agreed to at the leadership level then ...
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608 Views
1 request