Profile
Nate Franklin

Nate Franklin

Head of Product Marketing, Hex

Content

Nate Franklin
Nate Franklin
Hex Head of Product MarketingJanuary 26
I see those as different skills sets and usually different teams but I don't think there are strict lines in between them. Product Marketers should own the story, the core positioning and messaging, the surrounding context / thought leadership and GTM strategy. Ideally there are counterparts in i......Read More
3764 Views
Nate Franklin
Nate Franklin
Hex Head of Product MarketingJanuary 25
I'm glad you asked about KPIs. As Product Marketers, we don't have the luxury of a single metric or even a couple metrics. We own the health of the story & vision our company is selling. I say health intentionally. It's not just that we own the story (we do) but we also need to make sure it's lan......Read More
3439 Views
Nate Franklin
Nate Franklin
Hex Head of Product MarketingJanuary 26
Love this question. I believe that a major difference between successful PMMs and those who struggle is their relationship with the Sales org.  Here are some ideas that can help you build trust with sales: 1. Help win a deal - This might mean some busy work creating slides, joining a call ......Read More
1147 Views
Nate Franklin
Nate Franklin
Hex Head of Product MarketingApril 25
3 or 1. Please don't do more. Getting customers to spend money on your product is hard, don't make it harder by giving them too many options. Three is easy, standard, and just makes sense -- small, medium, large. One puts a line in the sand and you can capture more price sensitive customers with ......Read More
1147 Views
Nate Franklin
Nate Franklin
Hex Head of Product MarketingJanuary 26
Friction with stakeholders definitely comes with our jobs. While it can be stressful, frustrating and evening maddening, ultimately I think it also makes us better PMMs. That's my biggest suggestion for how to approach these situations. Ask yourself what can you learn from their pushback? A few ......Read More
1138 Views
Nate Franklin
Nate Franklin
Hex Head of Product MarketingApril 25
Competitive Pricing Intelligence is tricky because that information is often confidential so you cannot just go ask a customer or a partner for it. However, it's natural to come across it and there are some ways I've found to go find it. 1. Talk to your sellers. Customers (existing and prospect......Read More
1009 Views
Nate Franklin
Nate Franklin
Hex Head of Product MarketingApril 25
Let me preface my response and say that B2C is not the bulk of my experience, but here's how I would approach it. You have to talk to customers. I would start by trying to understand what customers alternatives are to your product and how much time, energy and of course $$ it costs them. That'......Read More
958 Views
Nate Franklin
Nate Franklin
Hex Head of Product MarketingApril 25
Let's just agree that no likes paying more for the same thing and no one likes having things taken from them. So your job is 1) to not let them see it that way, 2) decide a method for grandfathering customers in and/or 3) be willing to take a bit of PR hit. Regardless of what you choose, you need......Read More
953 Views
Nate Franklin
Nate Franklin
Hex Head of Product MarketingApril 25
I've found that running a price / packaging revamp in-house versus with a consultant depends on three factors: 1. Assigning a DRI to lead the project and having a clear decision matrix 2. Ability to run a pricing study & impact analysis 3. Scope of risk of the change / ability to run pricin......Read More
899 Views
Nate Franklin
Nate Franklin
Hex Head of Product MarketingJanuary 25
Love this question! Definitely a daunting task for any PMM. Here are my top three suggestions: 1) Incorporate customers 2) Get sellers to present 3) Make it a competition. Incorporate Customers - This can be hard to do but it will go a long way to making it land. In the past, I've done this with......Read More
765 Views
Credentials & Highlights
Head of Product Marketing at Hex
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, CA
Knows About Release Marketing, B2B Product Marketing KPI's, Market Research, Competitive Position......more