Nate Franklin

I'm glad you asked about KPIs. As Product Marketers, we don't have the luxury of a single metric or even a couple metrics. We own the health of the story & vision our...

I see those as different skills sets and usually different teams but I don't think there are strict lines in between them. Product Marketers should own the story, the cor...

Let me preface my response and say that B2C is not the bulk of my experience, but here's how I would approach it.You have to talk to customers. I would start by trying to...

Friction with stakeholders definitely comes with our jobs. While it can be stressful, frustrating and evening maddening, ultimately I think it also makes us better PMMs. ...

Love this question. I believe that a major difference between successful PMMs and those who struggle is their relationship with the Sales org. Here are some ideas that c...

3 or 1. Please don't do more. Getting customers to spend money on your product is hard, don't make it harder by giving them too many options. Three is easy, standard, and...

I've found that running a price / packaging revamp in-house versus with a consultant depends on three factors:Assigning a DRI to lead the project and having a clear decis...

Competitive Pricing Intelligence is tricky because that information is often confidential so you cannot just go ask a customer or a partner for it. However, it's natural ...

Let's just agree that no likes paying more for the same thing and no one likes having things taken from them. So your job is 1) to not let them see it that way, 2) decide...

Love this question! Definitely a daunting task for any PMM. Here are my top three suggestions: 1) Incorporate customers 2) Get sellers to present 3) Make it a competition...