AMA: Amplitude Former Head of Product Marketing, Suyog Deshpande on Developing Your Product Marketing Career
November 19 @ 10:00AM PT
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How important are brand marketing skills for product marketers compared to analytical skills?
There is often a huge emphasis on analytical skills, instead of brand marketing skills, when it comes to product marketing job descriptions.
Samsara Former Sr. Director | Head Of Product & Partner Marketing • 6y
First, you can not decouple analytical skills from brand marketing skills. They are not mutually exclusive. You are right that there is more emphasis on analytical skills...
5264 Views
2 requests
Samsara Former Sr. Director | Head Of Product & Partner Marketing • 6y
It is different in different companies but you will most likely see the content divison as follows - Product Marketing content: Product focused, long-form, strategic, ...
4694 Views
3 requests
Samsara Former Sr. Director | Head Of Product & Partner Marketing • 6y
Salespeople are NOT your customers, they are team members: This will change how you look at your marketing strategy and deliverables. It is fair to say that the content p...
7851 Views
5 requests
How do you break into a product marketing role?
I've seen associate roles that still require 1-3 years of experience and haven't gotten results from applying for them with transferable skills highlighted in my resume.
Samsara Former Sr. Director | Head Of Product & Partner Marketing • 6y
It is tough. If you are planning to move internally, it starts with finding a sponsor - someone who is willing to take risk for you. That is not going to happen automatic...
4331 Views
2 requests
Why do product marketing jobs have high turnover?
Most of my marketing colleagues have either gotten fired, laid off, or found a new job within the past 18 months. I've personally have been laid off 5 times and left on my own 5 times in the past 10 years. Why such high churn in marketing?
Samsara Former Sr. Director | Head Of Product & Partner Marketing • 6y
Not just product marketing but overall marketing has relatively higher turnover compared to other functions. This is true for CMO vs other CXOs as well. If it is initiate...
6293 Views
6 requests
Samsara Former Sr. Director | Head Of Product & Partner Marketing • 6y
There is no one path but let’s unpack what it means to be a director. It isn’t that the directors know exponentially more or they suddenly become better decision makers. ...
5835 Views
3 requests
Samsara Former Sr. Director | Head Of Product & Partner Marketing • 6y
Answered a similar question on "Sr.PMM to Director". Here's my response for that question: There is no one path but let’s unpack what it means to be a director. It isn’...
3906 Views
2 requests
What advice would you give a junior product marketing manager who is the first product marketing hire?
I don't want to just be a launch project manager or a new releases copywriter.
Samsara Former Sr. Director | Head Of Product & Partner Marketing • 6y
Know your ARR/Pipegen numbers and analytics tools: Get comfortable with building reports and dashboards. Know how to run reports and play around with that data. You will ...
7024 Views
2 requests
Samsara Former Sr. Director | Head Of Product & Partner Marketing • 6y
You already are a marketer, which is a good starting point. Key differences: In B2C, you are focused on users. In B2B, you also need to think about accounts: That means...
3210 Views
2 requests
Samsara Former Sr. Director | Head Of Product & Partner Marketing • 6y
There are multiple entry paths for product marketing If you are fresh out of college (MBA) and want to switch to product marketing - Problem solving (Can you identify th...
4525 Views
2 requests