AMA: Amplitude Former VP of Product Marketing, John Hurley on Market Research
February 4 @ 10:00AM PT
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Notion Head of Product Marketing • 5y
I like to create what I call an Opportunity Assessment. Here is the general table of content for the presentation: - Problem Hypothesis - Target Market- Market Opportuni...
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What role do market trends play in your wider market research program/thought process?
Market trend research is an activity that crops up a lot in product marketing, but I've yet to truly understands its value and application, beyond being something that's quite interesting to include as part of a larger body of work. Thanks!
Notion Head of Product Marketing • 5y
It's about grounding the organization in an understanding of the market opportunity, ecosystem, mindset, external factors impacting potential buyers. There's so many flav...
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How do you use User Experience research to align product marketing and design teams around the same end user needs?
How do you use User Experience research to align product marketing and design teams around the same end user needs?
Notion Head of Product Marketing • 5y
What I love about product design teams is how differently they think and create. They tend to be really amazing at information design. PMM can create strong foundations –...
1942 Views
1 request
Notion Head of Product Marketing • 5y
Align on needs and get buy-in on the program from key stakeholders upfront, otherwise, you will just be reactive and the expectations will be that every request is handle...
3828 Views
4 requests
Notion Head of Product Marketing • 5y
PMM can bring the perspective from beyond the user. What are the markets, influencers, our executives, analysts, and competitors saying. If PMM is the subject matter expe...
2839 Views
3 requests
Notion Head of Product Marketing • 5y
Used on its own, market research is a reasonable tool for getting gaining and sharing knowledge on customers, markets, and competitors. What market research won't do is t...
1413 Views
1 request
Notion Head of Product Marketing • 5y
Ensure verticalization aligns well with core competencies, market perception, ability to deliver and differentiation. If you do not clearly understand the definition of t...
2462 Views
3 requests
What constitutes a competitor, and what is the goal you have in mind when you conduct competitor analysis?
What is your philosophy when it comes to competitors?
Notion Head of Product Marketing • 5y
Here is the competitive intelligence mission statement I've used for several years (repeat from previous post but will add more detail). “Define ourselves based on prob...
2961 Views
2 requests
Do you have any tips for performing market research with limited resources—both manpower and financial?
We don't have enough people to conduct lots of interviews or the money to hire a research firm or pay for reports they've already created. How can a one-person PMM team best spend their time and efforts to do effective market research that informs product, marketing, and sales strategies?
Notion Head of Product Marketing • 5y
I feel your pain! - Templates - Prioritize with execs what will drive impact + Set expectations internal - Google alerts One other thing to think about...How can you us...
2267 Views
3 requests