
John Hurley
Head of Product Marketing, Notion
Content

John Hurley
Notion Head of Product Marketing • May 4
One approach to proactively identifying areas where PMM can add value is to conduct a thorough analysis of the market, competitors, and customers. This includes identifying gaps in the market and opportunities to differentiate, understanding the competitive landscape, and gathering insights on cu......Read More
1757 Views

John Hurley
Notion Head of Product Marketing • May 4
When working in an Enterprise company's Product Marketing team, it is important to have a clear understanding of how to split up responsibilities. One approach is to divide PMMs (Product Marketing Managers) based on the products they handle. This allows each PMM to focus solely on their product a......Read More
1661 Views

John Hurley
Notion Head of Product Marketing • May 4
The biggest thing Ive seen is a Product team that does not have awareness or subject matter expertise in GTM fundamentals, or genuine curiosity coupled with critical thinking / first principles for assessing the market. If PMs think PMMs job is to just release product and don't understand the com......Read More
1660 Views

John Hurley
Notion Head of Product Marketing • May 4
I like to frame questions in two parts. 1) Walk me through (WMT) an example of...XYZ. I do several of these that each map to the key responsibilities I'm looking for. I want to hear real-life stories – both for experience and ability to articulate. This was inspired by my product partner at Ampl......Read More
1656 Views

John Hurley
Notion Head of Product Marketing • May 4
When scaling from 5 PMMs to 20+ PMMs, it becomes increasingly important to have a well-defined team structure and organization. One approach is to ladder individuals into verticals based on their area of ownership and area of expertise. As the team grows, it may be necessary to have discipline le......Read More
1645 Views

John Hurley
Notion Head of Product Marketing • May 4
Good question. Constant tension. Don't abandon the consumer, but focus on where do we make money (b2b). Find the right investments and channels that will support the consumer (community, influencer, social, specific time-relevant consumer campaigns like 'Back to School' or 'New Year Resolution......Read More
1622 Views

John Hurley
Notion Head of Product Marketing • February 4
PMM can bring the perspective from beyond the user. What are the markets, influencers, our executives, analysts, and competitors saying. If PMM is the subject matter expert – if they have a mind map for all the places where knowledge lives inside and outside the organization, then PMM again is th......Read More
1616 Views

John Hurley
Notion Head of Product Marketing • February 4
Here is the competitive intelligence mission statement I've used for several years (repeat from previous post but will add more detail). “Define ourselves based on problems we solve and value we provide, not your competition. But also equip ourselves to stand out from competition and win agai......Read More
1508 Views

John Hurley
Notion Head of Product Marketing • February 4
I like to create what I call an Opportunity Assessment. Here is the general table of content for the presentation: - Problem Hypothesis - Target Market - Market Opportunity - Business Metrics / Revenue Strategy - Competitive Landscape - Our Differentiated Solution - Basic Solution Requirements ......Read More
1431 Views

John Hurley
Notion Head of Product Marketing • February 4
Ensure verticalization aligns well with core competencies, market perception, ability to deliver and differentiation. If you do not clearly understand the definition of the target vertical, the trends in that vertical’s consumer or enterprise user market as well as the size of the opportunity, it......Read More
1387 Views
Credentials & Highlights
Head of Product Marketing at Notion
Top Product Marketing Mentor List
Top 10 Product Marketing Contributor
Lives In San Francisco, California
Knows About Market Research, Competitive Positioning, Messaging, Product Marketing Career Path, E......more