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John Hurley

Head of Product Marketing, Notion

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How do you proactively identify areas of the business where PMM can add the most value and make the biggest impact?

John Hurley

Notion Head of Product Marketing • May 4

One approach to proactively identifying areas where PMM can add value is to conduct a thorough analysis of the market, competitors, and customers. This includes identifying gaps in the market and opportunities to differentiate, understanding the competitive landscape, and gathering insights on cu......Read More

1757 Views

What's the best way to split up responsibilities in a Product Marketing team within an Enterprise company?

John Hurley

Notion Head of Product Marketing • May 4

When working in an Enterprise company's Product Marketing team, it is important to have a clear understanding of how to split up responsibilities. One approach is to divide PMMs (Product Marketing Managers) based on the products they handle. This allows each PMM to focus solely on their product a......Read More

1661 Views

What are some unexpected challenges when it comes to influencing and creating a product marketing strategy with a global team?

John Hurley

Notion Head of Product Marketing • May 4

The biggest thing Ive seen is a Product team that does not have awareness or subject matter expertise in GTM fundamentals, or genuine curiosity coupled with critical thinking / first principles for assessing the market. If PMs think PMMs job is to just release product and don't understand the com......Read More

1660 Views

What are your top questions to ensure you are hiring the right PMM candidates and why?

John Hurley

Notion Head of Product Marketing • May 4

I like to frame questions in two parts. 1) Walk me through (WMT) an example of...XYZ. I do several of these that each map to the key responsibilities I'm looking for. I want to hear real-life stories – both for experience and ability to articulate. This was inspired by my product partner at Ampl......Read More

1656 Views

How do you think about team structure and organization when you have 5PMMs vs 20+PMMs?

John Hurley

Notion Head of Product Marketing • May 4

When scaling from 5 PMMs to 20+ PMMs, it becomes increasingly important to have a well-defined team structure and organization. One approach is to ladder individuals into verticals based on their area of ownership and area of expertise. As the team grows, it may be necessary to have discipline le......Read More

1645 Views

How does Notion bring about a differentiation between their B2B and B2C Product Marketing since there might be a lot of overlap of Personas and JTBD (Jobs to Be Done) across both?

John Hurley

Notion Head of Product Marketing • May 4

Good question. Constant tension. Don't abandon the consumer, but focus on where do we make money (b2b). Find the right investments and channels that will support the consumer (community, influencer, social, specific time-relevant consumer campaigns like 'Back to School' or 'New Year Resolution......Read More

1622 Views

How do you delineate the responsibilities of market research between Product Marketing and User Research?

John Hurley

Notion Head of Product Marketing • February 4

PMM can bring the perspective from beyond the user. What are the markets, influencers, our executives, analysts, and competitors saying. If PMM is the subject matter expert – if they have a mind map for all the places where knowledge lives inside and outside the organization, then PMM again is th......Read More

1616 Views

What constitutes a competitor, and what is the goal you have in mind when you conduct competitor analysis?

John Hurley

Notion Head of Product Marketing • February 4

Here is the competitive intelligence mission statement I've used for several years (repeat from previous post but will add more detail). “Define ourselves based on problems we solve and value we provide, not your competition. But also equip ourselves to stand out from competition and win agai......Read More

1508 Views

Before the product development stage, how do you present market and buyer insights to product? What documents does the PMM own at this stage?

John Hurley

Notion Head of Product Marketing • February 4

I like to create what I call an Opportunity Assessment. Here is the general table of content for the presentation: - Problem Hypothesis - Target Market - Market Opportunity - Business Metrics / Revenue Strategy - Competitive Landscape - Our Differentiated Solution - Basic Solution Requirements ......Read More

1431 Views

How do you use market research to inform priority verticals to go after in your go to market efforts?

John Hurley

Notion Head of Product Marketing • February 4

Ensure verticalization aligns well with core competencies, market perception, ability to deliver and differentiation. If you do not clearly understand the definition of the target vertical, the trends in that vertical’s consumer or enterprise user market as well as the size of the opportunity, it......Read More

1387 Views

Credentials & Highlights

Head of Product Marketing at Notion