John Hurley

When it comes to defining goals for product launches, we tend to consider both short-term and long-term objectives. In the short-term, our goals may be centered around ac...

One approach to proactively identifying areas where PMM can add value is to conduct a thorough analysis of the market, competitors, and customers. This includes identifyi...

I like to frame questions in two parts.1) Walk me through (WMT) an example of...XYZ. I do several of these that each map to the key responsibilities I'm looking for. I wa...

Marrying company objectives and vision with customer pain and value – which is informed by user/buyer research and market research. Leads to themes that will help drive v...

PMM is hard (and awesome) because we are a hub, not a spoke that often controls the final outputs. We’re not growth marketers, or demand gen manager, or brand marketers. ...

Align on needs and get buy-in on the program from key stakeholders upfront, otherwise, you will just be reactive and the expectations will be that every request is handle...

Simple answer here is a great Tiered model, a NPI process (for larger companies), and differentiating between Launches and Releases. Often see many product launches that ...

When scaling from 5 PMMs to 20+ PMMs, it becomes increasingly important to have a well-defined team structure and organization. One approach is to ladder individuals into...

I like to create what I call an Opportunity Assessment. Here is the general table of content for the presentation: - Problem Hypothesis - Target Market- Market Opportuni...

Good question. Constant tension. Don't abandon the consumer, but focus on where do we make money (b2b). Find the right investments and channels that will support the cons...