AMA: Arcade Head of Product Marketing, JJ Xia on Storytelling
November 19 @ 10:00AM PT
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👋 JJ Xia
Just wrapped up 10+ years in product marketing at Zuora, from 200 employees to IPO and beyond.
Leading Product Marketing at Arcade, an AI platform that empowers GTM teams to be better storytellers.
👋 Based in: Oakland, CA
💬 Ask me about: Product launches, PMM org design, creating great demos, storytelling
🎥 Favorite movie: The Before Trilogy
Leading Product Marketing at Arcade, an AI platform that empowers GTM teams to be better storytellers.
👋 Based in: Oakland, CA
💬 Ask me about: Product launches, PMM org design, creating great demos, storytelling
🎥 Favorite movie: The Before Trilogy
When you're selling to multiple audiences, the only way to keep your stories sharp is to anchor each one to a specific hero persona. You might have one corporate narrativ...
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2 requests
There's two place I usually go to for inspiration:The customer baseGreat storytelling examples far away from SaaS marketingYour customers are going to have very specific ...
959 Views
2 requests
The most important thing is teaching the sales/GTM team the right stories to tell. If they don't know the stories by heart, then it doesn't matter what's on the slide.I f...
744 Views
3 requests
I mostly use AI tools to conduct research, refine copy, and create visual assets. Sometimes gen AI is still a hit or miss, but it works much more reliably when you've con...
464 Views
1 request