AMA: Asana Director of Product Marketing, Eileen Huang on Messaging

Alignment across the org is critical to having strong internal and external messaging. I take these steps to gain org-wide alignment:Identify executive/key stakeholders &...

Al has been instrumental in streamlining the way I work and how I personalize messaging. Top ways I use AI to streamline operations:Generate summaries on meetingsWrite st...

There are many ways to structure messaging and positioning docs. Effective frameworks usually contain these key components, which I’ll share with an example from a recent...

Once messaging is developed, internal teams use it in a number of ways including:Marketing: Webinars, emails, web refresh, social, blog postsSales: Pitches, collateralPre...

When deciding between which offerings to surface in messaging, I consider these factors:Target audience: What do they care about and why?Differentiators: What does our so...