Eileen Huang

Director of Product Marketing, Asana

Content

How should we be using AI to streamline our operations internally to personalize messaging?

Eileen Huang

Asana Director of Product Marketing | Formerly Google • 1y

Al has been instrumental in streamlining the way I work and how I personalize messaging. Top ways I use AI to streamline operations:Generate summaries on meetingsWrite st...

30808 Views

What does an ideal messaging and positioning doc look like to you? Could you run through an example?

Eileen Huang

Asana Director of Product Marketing | Formerly Google • 1y

There are many ways to structure messaging and positioning docs. Effective frameworks usually contain these key components, which I’ll share with an example from a recent...

29684 Views

How do you get alignment across the org in the story and messaging?

Eileen Huang

Asana Director of Product Marketing | Formerly Google • 1y

Alignment across the org is critical to having strong internal and external messaging. I take these steps to gain org-wide alignment:Identify executive/key stakeholders &...

28747 Views

After you have developed messaging, how do you put it to practical use?

Eileen Huang

Asana Director of Product Marketing | Formerly Google • 1y

Once messaging is developed, internal teams use it in a number of ways including:Marketing: Webinars, emails, web refresh, social, blog postsSales: Pitches, collateralPre...

23825 Views

How do you decide between the core vs. the non core offerings when doing messaging?

Eileen Huang

Asana Director of Product Marketing | Formerly Google • 1y

When deciding between which offerings to surface in messaging, I consider these factors:Target audience: What do they care about and why?Differentiators: What does our so...

16191 Views