AMA: Asana Director of Product Marketing, Emily Holman on Sales Enablement

First, you need to you need to understand their goals, and how you can help them. I start by having one-on-one conversations with sales leaders to understand their specif...

First, I would ensure you have foundational materials in place: a first call deck, competitive battlecards, discovery playbook, and demo flows. From there, I would focus ...

Nothing is more frustrating than spending hours on enablement that sits unused. This is why testing and validating content with teams before rolling it out is a crucial s...

Finding the balance between keeping sales teams informed without overwhelming them is tough! The key is having multiple channels and content formats.For example, we do mo...

One of the challenges of being a product marketer is that oftentimes we don't own a number, but are responsible for the success. When I think about sales enablement, ensu...