AMA: Asana Director of Product Marketing, Emily Holman on Sales Enablement

One of the challenges of being a product marketer is that oftentimes we don't own a number, but are responsible for the success. When I think about sales enablement, ensu...

First, you need to you need to understand their goals, and how you can help them. I start by having one-on-one conversations with sales leaders to understand their specif...

First, I would ensure you have foundational materials in place: a first call deck, competitive battlecards, discovery playbook, and demo flows. From there, I would focus ...

Nothing is more frustrating than spending hours on enablement that sits unused. This is why testing and validating content with teams before rolling it out is a crucial s...

Finding the balance between keeping sales teams informed without overwhelming them is tough! The key is having multiple channels and content formats.For example, we do mo...