AMA: Asana Former Head of Global Product Marketing, Dana Barrett on Developing Your Product Marketing Career
October 15 @ 10:00AM PT
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Tremendous VP of Marketing • 5y
I don’t think there is a typical career path for Product Marketers. I personally started my career in investment banking and consulting and transitioned into a corporate ...
18931 Views
3 requests
Tremendous VP of Marketing • 5y
I don’t think there is a typical career path to get to VP or CMO. That said, many CMOs for tech companies have product marketing experience, so it's a good place to start...
24586 Views
2 requests
Tremendous VP of Marketing • 5y
I look for a couple of things: Can they proactively identify and solve problems? Are they coachable? Do they have a growth mindset? Are they able to drive cross functi...
11906 Views
4 requests
How do you prepare yourself to become a Product Marketing Director and manage a team, without any experience managing anyone previously?
I'm on my 5th year of product marketing in my career, with another 5 years before that in general demand gen at very small companies. I've had management experience in the past, but not in a Product Marketing role. Often times in smaller companies, there will be 1 or 2 PMMs, usually in a very flat hierarchy, or a single boss, with no room to really move up a proverbial ladder and into management experience. So what are ways that I can prepare myself now, so that if the time comes to apply for a Director position (either internally or at another company) that I can be considered even without recent people management experience? Are there any courses for this that are highly regarded in the management arena?
Tremendous VP of Marketing • 5y
You do not have to have direct reports to develop some of the skills you will need to be a good manager and demonstrate that you are ready to take on the challenge of man...
11425 Views
1 request
Tremendous VP of Marketing • 5y
I started as an IC and was working on a product that was on the verge of being deprecated. Fast forward three years, and I got a promotion and was managing a team of 9 pe...
19755 Views
1 request
How do you break into a product marketing role?
I've seen associate roles that still require 1-3 years of experience and haven't gotten results from applying for them with transferable skills highlighted in my resume.
Tremendous VP of Marketing • 5y
It's hard to break into product marketing with no experience as it is a tough job. PMMs have to manage a lot of cross functional stakeholders and are often responsible fo...
14308 Views
2 requests
How do you manage people who don't necessarily report into you?
This could be while giving feedback on a piece of work? Or getting them to prioritise the project you're running.
Tremendous VP of Marketing • 5y
You are 100% correct that the hardest part of a PMMs job is managing without authority. Often, PMMs rely on shared resources or centralized teams to get their job done. I...
27671 Views
2 requests
What advice do you have for a current product marketing manager who's looking to grow his/her career in product marketing?
What type of opportunities should current product marketers seek out in order to best position themselves to lead the product marketing function at a company?
Tremendous VP of Marketing • 5y
Every product marketing org is different, but there are typically three big areas that may or may not be included in a product marketing org including, inbound (working m...
18978 Views
2 requests
Tremendous VP of Marketing • 5y
I spent a lot of time in my early career worrying about getting to the next promotion and how I was progressing versus my peers. Looking back now, this was all wasted ene...
20934 Views
1 request
Tremendous VP of Marketing • 5y
Yes, the easiest way to make this transition is to try to move into the Product Marketing org in your current company. I recommend getting to know some of the folks on th...
4139 Views
1 request