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Dana Barrett

Head of Global Product Marketing, Asana
Dana Barrett
Head of Global Product Marketing, Asana
Added October 8, 2020Published in AMA's

AMA: Asana Head of Global Product Marketing, Dana Barrett on Developing Your Product Marketing Career

Asana Head of Global Product Marketing, Dana Barrett

on Developing Your Product Marketing Career

Head of Global Product Marketing
Asana
Head of Global Product Marketing at Asana
I don’t think there is a typical career path for Product Marketers. I personally started my career in investment banking and consulting and transitioned into a corporate role via Operations. I made the transition to Product Marketing by networking and building relationships while I was working in...more
Head of Global Product Marketing at Asana
I don’t think there is a typical career path to get to VP or CMO. That said, many CMOs for tech companies have product marketing experience, so it's a good place to start if your ultimate goal is to be a CMO. From my perspective, the VPs and CMOs that I admire most have often worked in a range of...more