Sharebird
Level Up Your Career
Learn the best practices and latest trends directly from leaders in your field
Dana Barrett

Dana BarrettShare

Head of Global Inbound Marketing, Asana
Content
Most Relevant
Dana Barrett
Head of Global Inbound Marketing at Asana October 15
I don’t think there is a typical career path to get to VP or CMO. That said, many CMOs for tech companies have product marketing experience, so it's a good place to st...Read More
Most Relevant
Dana Barrett
Head of Global Inbound Marketing at Asana October 15
I spent a lot of time in my early career worrying about getting to the next promotion and how I was progressing versus my peers. Looking back now, this was all wasted ...Read More
Most Relevant
Dana Barrett
Head of Global Inbound Marketing at Asana October 15
You are 100% correct that the hardest part of a PMMs job is managing without authority. Often, PMMs rely on shared resources or centralized teams to get their job done...Read More
Most Relevant
Dana Barrett
Head of Global Inbound Marketing at Asana October 15
I don’t think there is a typical career path for Product Marketers. I personally started my career in investment banking and consulting and transitioned into a corpora...Read More
Most Relevant
Dana Barrett
Head of Global Inbound Marketing at Asana October 15
It's hard to break into product marketing with no experience as it is a tough job. PMMs have to manage a lot of cross functional stakeholders and are often responsible...Read More
Most Relevant
Dana Barrett
Head of Global Inbound Marketing at Asana October 15
I started as an IC and was working on a product that was on the verge of being deprecated. Fast forward three years, and I got a promotion and was managing a team of 9...Read More
Most Relevant
Dana Barrett
Head of Global Inbound Marketing at Asana October 15
Every product marketing org is different, but there are typically three big areas that may or may not be included in a product marketing org including, inbound (workin...Read More
Most Relevant
Dana Barrett
Head of Global Inbound Marketing at Asana October 15
I look for a couple of things:  Can they proactively identify and solve problems? Are they coachable? Do they have a growth mindset?  Are they able to drive cross func...Read More
Most Relevant
Dana Barrett
Head of Global Inbound Marketing at Asana October 15
You do not have to have direct reports to develop some of the skills you will need to be a good manager and demonstrate that you are ready to take on the challenge of ...Read More
Most Relevant
Dana Barrett
Head of Global Inbound Marketing at Asana October 15
Yes, the easiest way to make this transition is to try to move into the Product Marketing org in your current company. I recommend getting to know some of the folks on...Read More
Credentials & Highlights
Head of Global Inbound Marketing at Asana
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, CA
Knows About Consumer Product Marketing, Solutions and Platform Product Marketing, Platform and So...more