AMA: Asana Chief of Staff, Product, Victoria J. Chin on Product Launches
April 28 @ 10:00AM PT
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Asana Chief of Staff, Product • 5y
In my experiences, PMM is an inherently cross-functional role, so it’s common to have shared metrics with marketing channel owners (awareness or leads), product teams (ad...
16214 Views
4 requests
How do you balance launch communications with an ever-changing roadmap?
i.e. managing how to re-allocate the product marketing calendar when shifts happen...say a P0 gets bumped and is now running up on another P0 OR say a P0 gets bumped and now runs up on a P2 bundle release (of which X features have been ready to go live for a few weeks and so bumping would cause even further delay)
Asana Chief of Staff, Product • 5y
This is always challenging your target audience and press have limited attention spans - so over-communication is never the answer. I would ask questions like: What is ...
1123 Views
1 request
How do you make decisions around channels to use for new product launches?
What are some of the key questions you want to answer when evaluating channels for a product launch and how do you go about finding these answers?
Asana Chief of Staff, Product • 5y
At Asana, customers are our #1 inspiration - so deeply understanding your target audience (across existing customers and prospects) and what matters most to them would be...
2409 Views
4 requests
Asana Chief of Staff, Product • 5y
The most common mistake I see is not laying the foundation for effective internal coordination, which is critical for every product launch, and even more so for distribut...
2076 Views
5 requests
Asana Chief of Staff, Product • 5y
It’s never too early to connect with your customers to constantly expand and deepen the strength of your product. Get insights from your customers through product usage d...
5541 Views
3 requests
If you have to improve the adoption rate of a SaaS product, where would you start?
Like what are the first things you would check/do?
Asana Chief of Staff, Product • 5y
At Asana, customer empathy and experimentation are not only how we build our product, but who we are. I would start with deeply understanding the customer - what are thei...
3269 Views
2 requests
Asana Chief of Staff, Product • 5y
I think of feature launch messaging as a subset of overall product messaging. Both should stem from your company mission and brand promise, and take into account customer...
1767 Views
3 requests