Victoria J. Chin

In my experiences, PMM is an inherently cross-functional role, so it’s common to have shared metrics with marketing channel owners (awareness or leads), product teams (ad...

It’s never too early to connect with your customers to constantly expand and deepen the strength of your product. Get insights from your customers through product usage d...

At Asana, customer empathy and experimentation are not only how we build our product, but who we are. I would start with deeply understanding the customer - what are thei...

At Asana, customers are our #1 inspiration - so deeply understanding your target audience (across existing customers and prospects) and what matters most to them would be...

The most common mistake I see is not laying the foundation for effective internal coordination, which is critical for every product launch, and even more so for distribut...

I think of feature launch messaging as a subset of overall product messaging. Both should stem from your company mission and brand promise, and take into account customer...

This is always challenging your target audience and press have limited attention spans - so over-communication is never the answer. I would ask questions like: What is ...