AMA: Asana Head of Global Product Marketing, Eric Bensley on Product Marketing Skills
November 6 @ 11:00AM PST
Register for AMA
We will email you Eric's answers
to these questions after the event in case you can't make it.
What are the critical skills required to succeed in Product Marketing at a senior level and what are the failproof way to learn them?
How would you advise on learning the skills for transitioning from growth marketing (paid channels) to product marketing, and positioning of the transition during interviews?
What are the most critical skills for a product marketer in an AI world?
How can someone acquire these skills to be qualified for a PMM role when PMM roles require 3-5 years experience with these skills?
How can a senior PMM join an existing team of PMMs and elevate his/her work and contributions to a higher level?
What core skills should new product marketing managers learn first?
I'm new to PMM. What should I learn first to ground me in the foundation of PMM.
What are some specific strategies to create consistent communication and collaborative relationships with the product team as a PMM?
What skills are the most important to develop when going from Sr. PMM to Director of Product Marketing?
I will work to see how I can accomplish this at my current company, but there are limited slots and I may need to go elsewhere. I know PMM is different at different companies, but it's helpful to hear what you look for
What is your superpower product marketing skill in that is a differentiator?
I find that product marketing has become a position that doesn’t require much experience. You can be fairly seasoned and compete with someone that is just out of undergraduate because the discipline is not the same in tech as it might be in consumer goods or retail.
Should product marketing decisions be data-driven or more so data-informed? Should PMMs lead with intuition and use data to back up their assumptions?
How have you been able to showcase your contribution to the company beyond your immediate team?
What is the top tactical tip you recommend to a product marketer to be successful?
What would you consider to be the most important PMM skills to have?
What soft skills are must-haves for product marketers in your experience apart from diplomacy, curiosity, and empathy?
How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?
i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.