Eric Bensley

This is a fun one that I've spent many hours chatting about with folks. Positioning is more of a high level concept about where you fit into your target audiences head in...

There's no perfect way to do this. People hate when I say this but when it comes to messaging, I'm much more into qualitative feedback vs. quantitative. If you similarly ...

Generally, this comes down to your company priorities. It is hard to do both well so here are a few questions you can ask to determine which approach is correct:What perc...

Call me old school but I think positioning statements do this VERY well. Here's an exercise I've used and seen success with in building alignment on the "Why" of a compan...

I don't know if the skills change dramatically, and that prob feels counterintuitive. Of course, if you're going for an AI PMM role, you need to know the space in depth. ...

Short answer is that the PMMs that stand out to me are the ones that anticipate challenges and proactively address them. All PMMs can take work that's assigned to them bu...

Communication is #1. This is what I look for in senior leaders regardless of focus area. If it's a core PMM, I want to see launch assets or customer-facing assets. If it'...

I think it's very helpful. For those reading this that haven't read Clayton Christensen's work, here's a good summary of the concept of "jobs to be done".When we create m...

Sellers are coin operated by nature. They have to deliver $$$ to the business to be successful. I'm hesitant to say you want to change their behavior. I think a better wa...

Ability to get stuff done while also driving strategy. To me, a PMM leader still needs to roll up their sleeves and driving a keynote deck, create foundational messaging ...