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Eric Bensley

Eric Bensley

Asana Head of Solutions Marketing

AMA: Asana Head of Solutions Marketing, Eric Bensley
on Competitive Messaging

September 13 @ 10:00AM PST
View AMA Answers
Asana Head of Solutions Marketing, Eric Bensley on Competitive Messaging
Top Questions
How do you decide between focusing on SMB vs. Enterprise when doing messaging where you can only have one?
4 requests
What's the difference between messaging and positioning?
2 requests
What's the best way to rapidly test if your messaging is working as intended? Related question - how do you know if your messaging is working or not?
3 requests
What do you think about the Jobs to be Done framework for enterprise B2B?
2 requests
What are some of the best messaging 'success stories' of your career?
2 requests
How do you measure the success of your messaging?
4 requests
When should messaging change for a product and how should that be addressed with internal stakeholders?
or should messaging not change, but evolve?
1 request
What messaging techniques are effective to build greater trust in AI/ML features of products and solutions?
1 request
Who should a product marketer work with to QA and approve product messaging?
1 request
How do you distill the 'WHY' of your brand down into your product value propositions? Any frameworks or exercises to support this process across different market segments?
3 requests
Who owns messaging and positioning in a product marketing org?
Specifically in the context of having only~2 product marketers, both of whom are counterparts vs. a team lead and direct report. On that note, if it's such a small team, who is best equipped to lead positioning and messaging (based on skill sets) or should this be a collaborative effort?
1 request
How do you simplify technical jargon so that your audience understands it but not so much so as to lose its essence?
2 requests
How can you create urgency in messaging to convince prospective buyers to buy now?
2 requests
Should messaging/positioning change from release to release? Or should it be broad enough to carry you through at least a year?
1 request
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