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Asana Head of Solutions Marketing
AMA: Asana Head of Solutions Marketing, Eric Bensleyon Competitive Messaging
September 13 @ 10:00AM PST
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Asana Head of Solutions Marketing, Eric Bensley on Competitive Messaging
When should messaging change for a product and how should that be addressed with internal stakeholders?
or should messaging not change, but evolve?
Who owns messaging and positioning in a product marketing org?
Specifically in the context of having only~2 product marketers, both of whom are counterparts vs. a team lead and direct report. On that note, if it's such a small team, who is best equipped to lead positioning and messaging (based on skill sets) or should this be a collaborative effort?