AMA: Atlassian Director of Integrated Product Marketing, Ashley Faus on Messaging

First, messaging shouldn't be so focused on features. It should be about the unique value you provide to your customers.While features ARE part of that value, they're not...

You should have different types of messaging:- Overarching brand message- Product messaging- Campaign/event/launch messagingThis^^ allows you to adapt to market and custo...

If you speak the language of your audience, they will be engaged!I think it's a myth that technical topics are "boring" or "dry". These topics are VERY interesting to you...

Step 1: Create a DACIDACI stands for:DriverApproverContributor InformedYou can grab a free template: https://www.atlassian.com/team-playbook/plays/daciThe Driver is respo...