AMA: Atlassian Director of Integrated Product Marketing, Ashley Faus on Messaging
October 25 @ 10:00AM PST
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Atlassian Director of Integrated Product Marketing, Ashley Faus on Messaging
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Ashley Faus
Atlassian Head of Lifecycle Marketing, Portfolio • October 25
If you speak the language of your audience, they will be engaged! I think it's a myth that technical topics are "boring" or "dry". These topics are VERY interesting to your technical audience, so mirroring their language on these topics is key. A few tips to help: * Be specific. For......Read More
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Ashley Faus
Atlassian Head of Lifecycle Marketing, Portfolio • October 25
You should have different types of messaging: - Overarching brand message - Product messaging - Campaign/event/launch messaging This^^ allows you to adapt to market and customer changes without scrambling or pivoting so often that your audience can't remember what you do. Too many teams tr......Read More
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Ashley Faus
Atlassian Head of Lifecycle Marketing, Portfolio • October 25
Step 1: Create a DACI DACI stands for: Driver Approver Contributor Informed You can grab a free template: https://www.atlassian.com/team-playbook/plays/daci The Driver is responsible for making sure all stakeholders are aware of what’s happening, gathering information, getting questions answe......Read More
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Ashley Faus
Atlassian Head of Lifecycle Marketing, Portfolio • October 25
First, messaging shouldn't be so focused on features. It should be about the unique value you provide to your customers. While features ARE part of that value, they're not the ONLY thing that adds value. This is particularly true in a saturated market with feature parity. A few additional d......Read More
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